Head of Marketing Barcelona

Enginy is a Barcelona-based startup on a mission to revolutionize how B2B sales and prospecting teams operate. Our cutting-edge AI-driven lead generation technology empowers sales teams to focus on what truly matters: selling. By automating manual prospecting, we help optimize workflows, ensuring a predictable and scalable sales pipeline—no wasted time, just results. After successfully raising €5 million in a landmark seed funding round, we are looking to grow our teams and scale in key markets. Head of Marketing After successfully raising €5 million in a landmark seed funding round, we are looking to grow our teams and scale in key markets.

About the role
You will own Enginy's inbound engine end-to-end and be directly accountable for revenue. Your mission is to build and scale the channels, content, and conversion systems that will drive +€3M New ARR in 2026, with CAC payback under 10 months. This is a player‑coach role: senior enough to build the function and hire the team, hands‑on enough to execute the work yourself in the early phase. You'll think like a revenue owner, not a traditional marketer. Revenue & Funnel Ownership
* Be accountable for the numbers behind it: MQL → Demo >40%, Demo → Win >25%, pipeline coverage 3–4x, CAC payback <10 months
* Drive strong weekly alignment with Sales on pipeline quality and conversion
* Own funnel visibility, dashboards, and the analytical work behind every decision Demand Generation
* Build scalable inbound channels from zero: paid acquisition, SEO, retargeting and intent‑based campaigns, and founder‑led content
* Go deep on 2–3 channels rather than spreading effort thin across everything
* Run fast experimentation cycles and double down on what works
* Own positioning, messaging, ICP, and personas
* Define clear differentiation vs competitors and help the market understand why Enginy wins
* Own website messaging and core sales assets Website, Conversion & Content
* Treat the website as a core revenue lever and own conversion across key pages and flows
* Build strong bottom‑of‑funnel pages: product tours, use case pages, comparison pages, alternatives pages, case studies
* Make content revenue‑driven, not fluffy — focused on supporting pipeline generation rather than awareness Team Building
* Build the marketing function in phases. Likely first hires: Performance and Content / PMM
* Later hires: SEO, Design, Marketing Ops
* Lead with strong 1:1s, direct and actionable feedback, and a real understanding of how to get the best out of different people About you
* Proven B2B SaaS marketing experience, ideally having scaled inbound from 0 → €1–5M ARR
* Has opened channels from scratch and can clearly explain what worked, what didn’t, and why
* Strong across demand generation, product marketing, funnel optimization, and conversion thinking
* Player‑coach style: comes from lean teams and is comfortable executing, not just coordinating
* Strong prioritization and judgment — knows what to say no to
* Data‑driven mindset; uses data to prioritize, not opinions
* Strong enough to challenge ideas, including founder ideas, when needed
* Big plus: strong point of view on AI tools for marketing (content, video, automation, research, workflows)

What we offer
* Competitive salary tailored to your experience.
* Enticing performance bonuses that you won’t see anywhere else.
* Flexible remuneration through Cobee.
* Pension Plan through Arca.
* Short Fridays all year round and extra days of vacation for your birthday and Geneversary.
* Yearly Work From Home allowance (24 days for Customer Facing functions / 48 days for Product & Engineering and Admin).
* Full Work From Anywhere weeks during August & End of the year.
* A discount on a premium gym (with spa access) just a step away.
* Free fresh fruit every day to help you care for your health.
* Aticco office so you can work with stunning views—an inspiring and energizing workspace.
* Continuous learning, including but not limited to mentoring, coaching, workshops, and opportunities to attend SaaS conferences.
* Career growth opportunities, as we won't let your dedication and results go unnoticed.
* Team gatherings and celebrations, because we love to build connections and celebrate achievements together.
* A collaborative culture because we foster hard work, teamwork, transparency, and respect, encouraging open communication and a positive environment where your voice matters.
* If you're not sure you meet 100% of the requirements — we still want to hear from you. Research shows that candidates from underrepresented groups often self-select out even when they're a strong match. If this role excites you and you believe you can make an impact at Enginy AI, we encourage you to apply.