Marketing Activation
hace 4 semanas
¿Crees que el deporte tiene el poder de elevar la mente? ¿Encaja con tus valores unirte a una marca con un verdadero propósito? Entonces, te estamos buscando.
En el departamento de Marketing de ASICS Iberia, ubicado en Barcelona, buscamos un freelance Activation Consultant apasionado del deporte para un proyecto temporal de 9 meses de duración.
La misión principal es apoyar las activaciones de marca en Iberia. Desde medios digitales y campañas de las categorías Running, Tenis y Padel a Marketing deportivo.
Principales acciones:
Campañas de marca en Medios: Gestionar el briefing, seguimiento de la campaña, implementación y el análisis.Colaborar en la amplificación de reseñas y recomendaciones en todos los canales de marketing.Integrar y amplificar los activos locales clave, como eventos y atletas para impulsar recomendaciones y oportunidades de prueba.Identificar socios potenciales para desarrollar planes de activación que fomenten la preferencia por la marca y ayuden a impulsar las reseñas y recomendaciones.Dar soporte en eventos como la Maratón de Sevilla y test de producto.Colaborar en el seguimiento de los proyectos de Padel Trainers y ASICS Tenis Academy. Requisitos: Graduado en Marketing, Comunicación o Publicidad y Relaciones Públicas.2-3 años de experiencia en Marketing y/o Retail trabajando con agencias de comunicación.Idiomas: Español e Inglés fluido. Competencias: Capacidad de organización.Capacidad de gestionar proyectos.Capacidad de negociación y gestión con proveedores. Información adicional: Pasión por la industria del deporte (idealmente Running, Tenis y/o Padel).Disponibilidad de 30/40h semanales.-
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