Customer Marketing Activation Mgr Iberia
hace 1 semana
For our Business Unit Professional Hygiene we are looking for an ambitious Customer Marketing Activation Manager Iberia & Italy – based in Madrid, Spain.
About the RoleWe're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace.
We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.What You Will Do Propose and activate the marketing aspects of the Joint Business Plans for both off-and online business, incl.
promotion management, product launch, re-launchEstablish and maintain marketing and merchandising relationships with strategic customers
May control the customer marketing budget for a country
Support the coordination of the local marketing plan development
Monitor the customers overall product mix and recommend changes together with the appointed Key Account Manager or sales lead
Create and execute customer marketing campaigns (offline and online) and programs that drive customer engagement, advocacy and sales development
Monitor, analyze and continuously improve online listing, share of search, taxonomy, commercial content integrity and accuracy
May track private label/customer label process and activity and propose actions to ensure profitability
Secure development of customized co-branded sales support materials, customer catalogues, brochures, advertisements as well as digital sales tools.
May coordinate product, segment, brand and services training as well as loyalty programs for customers
Who You Are University degree
Spanish, Italian and English languages knowledge is a must
Minimum 3 years of B2B and/or B2C Marketing/Trade/Shopper-Marketing experience
Experience with digital marketing
Experience executing marketing plans with customers
Excellent literacy and communication skills
Experience using analytics to prepare sales pitches and inform campaign strategy
Experience in working in a matrix set up BU organization
What We Can Offer You At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewardsWorking at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place.
With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
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