Mgr - Product Marketing

hace 1 semana

Barcelona, Barcelona, España Amerisourcebergen Services A tiempo completo
Our team members are at the heart of everything we do.

At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose.

If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere.

Apply today
What you will be doing

The Product Marketing manager will support the Alloga and ICS brands and will report to the Vice president of Global Marketing, IBG.

This role will work cross-functionally with our Product Strategy, Commercial, and Marketing teams to support the business strategy and revenue goals for our 3PL businesses.

This person is responsible for developing and maintaining product marketing and sales enablement materials and communications in support of the product lifecycle, from launch to retirement.

This typically includes presentations, battle cards, solution briefs, and other resources identified to support the sales cycle.

This role requires an individual that is comfortable with providing hands-on implementation and a strategic view on how to position the services, a balance of planning with day-to-day execution, management, and optimization of product marketing resources.

This is a full-time position based in our Europe (hybrid working).

Job Description :
We are seeking a talented and experienced Product Marketing Manager to join our dynamic team.

The ideal candidate will be responsible for developing and implementing marketing strategies to drive the success of our products in the market.

This role requires a strong understanding of product management, market research, and marketing techniques.

Responsibilities :

  • Develop comprehensive product marketing plans that align with company objectives.
  • Conduct market research to identify customer needs, market trends, and competitive landscape.
  • Collaborate with crossfunctional teams (such as product development, sales, and marketing) to launch new products successfully.
  • Create compelling messaging and positioning for products to differentiate them in the market.
  • Plan and execute gotomarket strategies for product launches.
  • Analyze data on product performance and customer feedback to make informed decisions.
  • Manage relationships with external partners such as agencies, vendors, and industry influencers.
  • Create and launch sales enablement material for sales such as customer business reviews, company deck, competitor battle cards, and playbooks.
  • Create and launch product marketing content to support the demand generation funnel such as case studies,
solution briefs and data sheets.

Requirements :

  • Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
  • Proven experience as a Product Marketing Manager or similar role in the pharma sector
  • Strong analytical skills with the ability to interpret complex data sets.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects simultaneously under tight deadlines.
  • Experience working in a fastpaced environment where adaptability is key.
What your background should look like

EXPERIENCE AND EDUCATIONAL REQUIREMENTS :
Bachelor's degree in Marketing, Strategic Communications, Business, or another related field
5+ years of experience in Marketing, Solution Development, Commercialization, or related role
3-5 years of relevant work experience in product marketing, product management or strategy consulting
At least 3 years of product marketing and / or go-to-market experience in technology companies - platform companies preferred
Experience working on product marketing throughout a product's lifecycle
Experience in B2B marketing and working closely with sales, operations, and product teams
Proven leadership skills, ability to manage up and drive consensus among executive stakeholders
Strong written and verbal communication skills
Strong collaboration and organization skills
MINIMUM SKILLS,

KNOWLEDGE AND ABILITY REQUIREMENTS :
Excellent verbal and written communication skills
Strong creativity and strategic thinking; inquisitive and driven to learn, understand and communicate; excellent interpersonal and professional skills
Excellent organizational skills
Strong leadership skills
Deadline and results-driven; ability to manage multiple initiatives and deliver on tight deadlines and willingness to put in discretionary effort to get job done
Proficient use of Microsoft Office including Word, Excel and PowerPoint
What Cencora offers

All team members globally are provided with basic life insurance, personal accident insurance, business travel accident insurance, and EAP resources at no cost.

Additional country-specific benefits such as healthcare, sick leave, death and disability, retirement, as well as perks and allowances may be provided.

Details of programs vary by location.
Schedule
Full time
Affiliated Companies

Affiliated Companies :
AmerisourceBergen Services Corporation
Hace 18 horas
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