Mgr - Product Marketing (Gb)

hace 2 semanas

Barcelona, Barcelona, España Cencora A tiempo completo
What you will be doing

The Product Marketing manager will support the Alloga and ICS brands and will report to the Vice president of Global Marketing, IBG.

This role will work crossfunctionally with our Product Strategy, Commercial, and Marketing teams to support the business strategy and revenue goals for our 3PL businesses.

This person is responsible for developing and maintaining product marketing and sales enablement materials and communications in support of the product lifecycle, from launch to retirement.

This typically includes presentations, battle cards, solution briefs, and other resources identified to support the sales cycle. This role requires an individual that is comfortable with providing handson implementation and a strategic view on how to position the services, a balance of planning with daytoday execution, management, and optimization of product marketing resources.
This is a fulltime position based in our Europe (hybrid working).
Responsibilities:

Develop comprehensive product marketing plans that align with company objectives.
Conduct market research to identify customer needs, market trends, and competitive landscape.
Collaborate with crossfunctional teams (such as product development, sales, and marketing) to launch new products successfully.
Create compelling messaging and positioning for products to differentiate them in the market.
Plan and execute gotomarket strategies for product launches.
Analyze data on product performance and customer feedback to make informed decisions.
Manage relationships with external partners such as agencies, vendors, and industry influencers.
Create and launch sales enablement material for sales such as customer business reviews, company deck, competitor battle cards, and playbooks.
Create and launch product marketing content to support the demand generation funnel such as case studies, solution briefs and data sheets.
Requirements:

Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
Proven experience as a Product Marketing Manager or similar role in the pharma sector
Strong analytical skills with the ability to interpret complex data sets.
Excellent communication and presentation skills.
Ability to manage multiple projects simultaneously under tight deadlines.
Experience working in a fastpaced environment where adaptability is key.
What your background should look like

EXPERIENCE AND EDUCATIONAL REQUIREMENTS:
Bachelor's degree in Marketing, Strategic Communications, Business, or another related field 5+ years of experience in Marketing, Solution Development, Commercialization, or related role 35 years of relevant work experience in product marketing, product management or strategy consulting At least 3 years of product marketing and/or gotomarket experience in technology companies platform companies preferred Experience working on product marketing throughout a product's lifecycle Experience in B2B marketing and working closely with sales, operations, and product teams Proven leadership skills, ability to manage up and drive consensus among executive stakeholders Strong written and verbal communication skills Strong collaboration and organization skills MINIMUM SKILLS, KNOWLEDGE AND ABILITY REQUIREMENTS:
  • Excellent verbal and written communication skills
Strong creativity and strategic thinking; inquisitive and driven to learn, understand and communicate; excellent interpersonal and professional skills Excellent organizational skills Strong leadership skills Deadline and resultsdriven; ability to manage multiple initiatives and deliver on tight deadlines and willingness to put in discretionary effort to get job done Proficient use of Microsoft Office including Word, Excel and PowerPointWhat Cencora offers


All team members globally are provided with basic life insurance, personal accident insurance, business travel accident insurance, and EAP resources at no cost.

Additional countryspecific benefits such as healthcare, sick leave, death and disability, retirement, as well as perks and allowances may be provided. Details of programs vary by location.

Schedule

Full time

Affiliated Companies

Affiliated Companies:
AmerisourceBergen Services Corporation

Equal Employment Opportunity


Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.

The company's continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are nondiscriminatory.

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