Brand Manager

hace 2 meses

Madrid, Madrid, España Diageo A tiempo completo

Job Description :

Diageo brand teams are the custodians of our brands and ensure their future growth and success. As a member of this team, you will be the guardian of the our tequila brands, with special focus on Casamigos as part of the tequila portfolio, working to shape their future and our legacy as we accelerate the tequila category in Southern Europe.

You will drive and project manage the creation of the brand's strategy and plans based on consumer, customer and shopper insights, build brand equity and help drive:

Recruitment/Re-recruitment – both from a customer and consumer perspective.

Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP.

Fame – making these brands the most talked about. You will collaborate with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives.

Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase.

Your responsibilities:

Lead cross-agency teams to define and brilliantly execute our new model of growth for Casamigos, with ruthless focus on delivering an omnichannel approach (on, off & 3rd space).

Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function.

With a culture first approach, develop the media strategy and plans for brand across SE countries.

Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans.

Lead the shadow P&L for the brands across the markets. Understand and respond to the drivers of your brand performance, to deliver the annual operating plan.

Understand and handle pricing & promo strategy, margin mix and volume drivers.

Translate strategies into thoughtfully implemented plans that consistently beat the competition and gain share.

Effectively run the M&E processes to learn and course correct plans

Work in collaboration with GBT and COE in Europe to ensure a consistent and aligned approach for the brand.

Your profile:

5+ years of relevant marketing experience

Existing capability to build meaningful relationships built on mutual trust and respect

Successful management of senior partners, resulting in strong and positive outcomes

Holistic skills across various marketing growth drivers as well as a reputation of delivering ground-breaking business results

Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment

Demonstrated brilliant execution to high standards across various pillars of brand building

Deep personal accountability for outstanding performance

Strong commercial and numerical acumen with attention to detail

Previous experience in luxury brands would be a nice to have.

Our Offer

An inclusive company culture that puts employees and their development first

A competitive salary with bonus and many benefits that suit your lifestyle

An industry leading parental leave policy

of course, THE best colleagues

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don't let anything stop you from applying

Worker Type :

Regular

Primary Location:

Madrid

Additional Locations :

Job Posting Start Date :

With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.

DRINKiQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ )


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