Brand Manager

hace 1 mes

Madrid, Madrid, España Schiller International University A tiempo completo
Your mission

Schiller International University is seeking a dynamic and creative Brand Manager to oversee and execute the brand strategy for the university across all its campuses and online presence. The Brand Manager will play a critical role in enhancing the university's brand image, increasing brand awareness, and ensuring a consistent brand message. This position requires a strategic thinker with a passion for higher education, a deep understanding of branding principles, and the ability to lead cross-functional teams.

Your profile

1. Brand Strategy Development and Implementation:

  • Develop and implement comprehensive brand strategies that align with the university's mission, vision, and values.
  • Conduct market research to identify brand positioning and opportunities.
  • Monitor market trends, research consumer markets, and competitor activities to identify opportunities and key issues.
2. Brand Identity and Consistency:
  • Ensure consistent application of the brand's visual and verbal identity across all touchpoints.
  • Oversee the creation of brand guidelines and ensure adherence to these standards across the university.
  • Manage the university's visual and messaging elements to maintain brand integrity.
3. Marketing and Communication Campaigns:
  • Plan and execute multi-channel marketing campaigns to increase brand visibility and engagement.
  • Collaborate with the marketing team to create content that communicates the university's brand effectively.
  • Oversee the development and distribution of promotional materials, digital content, and advertisements.
4. Collaboration and Leadership:
  • Work closely with various departments, including Admissions, Alumni Relations, and Academic Affairs, to ensure cohesive brand messaging.
  • Lead and mentor a team of marketing professionals, providing guidance and support in brand-related activities.
  • Coordinate with external agencies and vendors to enhance brand initiatives.
5. Digital and Social Media Presence:
  • Manage and grow the university's online presence, including social media platforms, website, and digital campaigns.
  • Analyze digital marketing metrics and optimize campaigns based on performance data.
  • Ensure the university's digital presence reflects the brand's identity and engages the target audience.
6. Event Management and Public Relations:
  • Plan and execute brand-related events, both on-campus and virtual, to enhance brand experience and engagement.
  • Develop and maintain relationships with media, influencers, and key stakeholders.
  • Oversee public relations efforts to manage the university's reputation and visibility.
7. Brand Performance and Reporting:
  • Track and analyze the performance of brand initiatives and campaigns.
  • Prepare reports on brand performance, providing insights and recommendations for improvement.
  • Utilize analytics to measure brand equity and impact on student recruitment and retention.
  • Regularly report brand performance metrics, campaign results, and strategic insights to the Marketing Director.
Position requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree preferred.
  • Minimum of 5 years of experience in brand management, marketing, or a related role.
  • Strong understanding of brand strategy, marketing principles, and digital marketing.
  • Excellent communication, interpersonal, and leadership skills.
  • Proficiency in marketing tools and software, including social media platforms, content management systems, and analytics tools.
  • Creative thinker with a results-oriented approach and the ability to work independently.
  • Experience in the higher education sector is a plus.
  • Willingness to travel to all university campuses as required.
  • Ability to work flexible hours, including evenings and weekends, as needed.

  • Brand Manager

    hace 3 días

    Madrid, Madrid, España Diageo A tiempo completo

    About the Role**Job Summary**We are seeking a highly skilled and experienced Brand Manager to join our team at Diageo. As a Brand Manager, you will be responsible for driving the growth and success of our tequila brands, with a focus on Casamigos.Key ResponsibilitiesDevelop and execute comprehensive brand strategies to drive business growth and increase...

  • Brand Manager

    hace 4 días

    Madrid, Madrid, España Diageo A tiempo completo

    About the Role**Job Summary**We are seeking a highly skilled and experienced Brand Manager to join our team at Diageo. As a Brand Manager, you will be responsible for driving the growth and success of our tequila brands, with a focus on Casamigos.Key ResponsibilitiesDevelop and execute comprehensive brand strategies to drive business growth and increase...

  • Brand Manager

    hace 4 días

    Madrid, Madrid, España Diageo A tiempo completo

    About the RoleAs a Brand Manager at Diageo, you will be responsible for driving the growth and success of our tequila brands, with a focus on Casamigos. You will work closely with cross-functional teams to develop and execute strategies that meet consumer, customer, and shopper insights.Key ResponsibilitiesDevelop and implement brand strategies that drive...

  • Brand Manager

    hace 3 días

    Madrid, Madrid, España Diageo A tiempo completo

    About the RoleAs a Brand Manager at Diageo, you will be responsible for driving the growth and success of our tequila brands, with a focus on Casamigos. You will work closely with cross-functional teams to develop and execute strategies that meet consumer, customer, and shopper insights.Key ResponsibilitiesDevelop and implement brand strategies that drive...

  • Strategic Brand Manager

    hace 3 días

    Madrid, Madrid, España Lastminute A tiempo completo

    About LastminuteLastminute is a leading travel technology company that operates a portfolio of well-known brands, including Lastminute, Volagratis, Rumbo, Bravofly, Jetcost, and Hotelscan. Our mission is to simplify, personalize, and enhance the travel experience for our customers by leveraging technology.Job DescriptionWe are seeking a Strategic Brand...

  • Strategic Brand Manager

    hace 2 días

    Madrid, Madrid, España Lastminute A tiempo completo

    About LastminuteLastminute is a leading travel technology company that operates a portfolio of well-known brands, including Lastminute, Volagratis, Rumbo, Bravofly, Jetcost, and Hotelscan. Our mission is to simplify, personalize, and enhance the travel experience for our customers by leveraging technology.Job DescriptionWe are seeking a Strategic Brand...

  • Assistant Brand Manager

    hace 3 días

    Madrid Centro, Madrid, España Kellogg A tiempo completo

    About the RoleWe are seeking a highly skilled and motivated Assistant Brand Manager to join our team in Madrid. As an Assistant Brand Manager, you will play a key role in building iconic brands, such as Special K, Corn Flakes, and Choco Crispies.Key ResponsibilitiesBrand Plan Execution: Ensure excellence in executing the yearly brand plan for cereal...

  • Assistant Brand Manager

    hace 4 días

    Madrid Centro, Madrid, España Kellogg A tiempo completo

    About the RoleWe are seeking a highly skilled and motivated Assistant Brand Manager to join our team in Madrid. As an Assistant Brand Manager, you will play a key role in building iconic brands, such as Special K, Corn Flakes, and Choco Crispies.Key ResponsibilitiesBrand Plan Execution: Ensure excellence in executing the yearly brand plan for cereal...

  • Brand Marketing Manager

    hace 2 días

    Madrid, Madrid, España Inspired A tiempo completo

    About the RoleAs a Brand Marketing Manager at Inspired, you will play a key role in developing and executing marketing plans for our schools in your region. This is a fast-paced and dynamic role that requires collaboration with various departments to drive enrolment and improve student retention.Key ResponsibilitiesDevelop and execute marketing plans for...

  • Brand Marketing Manager

    hace 3 días

    Madrid, Madrid, España Inspired A tiempo completo

    About the RoleAs a Brand Marketing Manager at Inspired, you will play a key role in developing and executing marketing plans for our schools in your region. This is a fast-paced and dynamic role that requires collaboration with various departments to drive enrolment and improve student retention.Key ResponsibilitiesDevelop and execute marketing plans for...

  • Marketing Brand Manager

    hace 1 día

    Madrid, Madrid, España Inspired Education Group A tiempo completo

    About the RoleWe are seeking a highly skilled and experienced Marketing Brand Manager to join our team at Inspired Education Group. As a key member of our global marketing team, you will be responsible for developing and executing marketing plans for our schools in your region.Key ResponsibilitiesDevelop and implement marketing plans to drive enrolment and...

  • Marketing Brand Manager

    hace 1 día

    Madrid, Madrid, España Inspired Education Group A tiempo completo

    About the RoleWe are seeking a highly skilled and experienced Marketing Brand Manager to join our team at Inspired Education Group. As a key member of our global marketing team, you will be responsible for developing and executing marketing plans for our schools in your region.Key ResponsibilitiesDevelop and implement marketing plans to drive enrolment and...

  • Senior Brand Manager

    hace 14 horas

    Madrid, Madrid, España Sc Johnson A tiempo completo

    Job Summary:We are seeking a highly skilled and experienced Senior Brand Manager to join our team at Sc Johnson. As a Senior Brand Manager, you will be responsible for leading the development and implementation of our brand strategies in Spain.Key Responsibilities:Translate the Regional Category Strategy into plans by channel and customersIdentify Shopper...

  • Brand Manager

    hace 4 semanas

    Madrid, Madrid, España SALVAJE A tiempo completo

    En las oficinas corporativas más salvajes de Madrid estamos buscando Brand Manager:. Si te gusta analizar la competencia y la evolución de la demanda, análisis interno y externo de la empresa, segmentación de mercado y posicionamiento, determinar las principales estrategias funcional, crecimiento y fidelización de cliente, detectar nuevas necesidades en...

  • Strategic Brand Manager

    hace 3 días

    Madrid Centro, Madrid, España Empresa reconocida A tiempo completo

    About the RoleWe are seeking a highly skilled Strategic Brand Manager to join our team at Empresa reconocida. As a key member of our marketing department, you will be responsible for developing and implementing effective brand strategies that drive business growth and success.Key ResponsibilitiesBrand Strategy Development: Develop and implement comprehensive...

  • Strategic Brand Manager

    hace 4 días

    Madrid Centro, Madrid, España Empresa reconocida A tiempo completo

    About the RoleWe are seeking a highly skilled Strategic Brand Manager to join our team at Empresa reconocida. As a key member of our marketing department, you will be responsible for developing and implementing effective brand strategies that drive business growth and success.Key ResponsibilitiesBrand Strategy Development: Develop and implement comprehensive...

  • Brand Experience Manager

    hace 3 días

    Madrid, Madrid, España Revolut Ltd A tiempo completo

    About the RoleWe are seeking a highly skilled Brand Experience Manager to join our team at Revolut Ltd. As a key member of our Growth team, you will be responsible for developing and executing experiential marketing strategies that drive brand growth and customer engagement across the globe.The ideal candidate will have a proven track record in experiential...

  • Senior Brand Manager, Spain

    hace 15 horas

    Madrid, Madrid, España Sc Johnson A tiempo completo

    Job SummaryThe Senior Brand Manager will be responsible for leading the brand strategy and development in Spain. This role will require strong analytical and problem-solving skills, as well as excellent communication and project management abilities.Key ResponsibilitiesDevelop and execute the brand strategy for Spain, aligned with the company's overall...

  • Senior Brand Manager, Spain

    hace 46 minutos

    Madrid, Madrid, España Sc Johnson A tiempo completo

    Job SummaryThe Senior Brand Manager will be responsible for leading the brand strategy and development in Spain. This role will require strong analytical and problem-solving skills, as well as excellent communication and project management abilities.Key ResponsibilitiesDevelop and execute the brand strategy for Spain, aligned with the company's overall...

  • Strategic Brand Partnerships Manager

    hace 4 días

    Madrid, Madrid, España Feverup A tiempo completo

    About the RoleFeverup is a leading global category leader in the experiential marketing industry. We are seeking a highly skilled Strategic Brand Partnerships Manager to join our team and help drive our success.Key ResponsibilitiesCollaborate with our Brand Partnerships sales team to develop innovative branded content and experiential responses that meet the...