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Brand & Customer Manager HPV
hace 3 meses
The HPV Brand and Customer Manager is a member of the Vaccines Marketing team, reporting directly to the HPV Associate Director, who will:
Develop brand strategy, based on ecosystem understanding, customer segmentation and priorities
Represent country customer and brand needs on internal local and global crossfunctional teams
Through a focus on customers and on implementation, maximize sales for the Brand in the country
If you are a purpose-driven individual who enjoys being part of a diverse and inclusive oneteam, committed to bring equitable health to society and are looking for a place to learn, grow, lead, and innovate in marketing, this could be your opportunity.
Job Description highlight:
Franchise Brand Strategy Development:
Together with the HPV Associate Director, responsibility and accountability over the development of the marketing strategy and plan for all the key stakeholders involved in the Vaccines ecosystem.
Focus on maximizing the HPV Opportunity Spaces according to L3 Next: HCC activation, HCP recommendation and Simplify the buying process, managing and delivering the Integrated Customers Business Plan with a robust digital marketing mindset.
Coordinate with cross-functional team members including Market Access, Medical Affairs and Commercial, as well as, Competitive Intelligence, Outcomes Research and Regulatory to successfully navigate the internal and external environments and deliver value to our customers.
Foster collaboration with the Global Marketing Team with regular catch ups to share local needs and achievements and get Global Team support.
Forecasting/Planning of sales forecast and investments
HCC Activation
Full ownership of maximizing HCC activation, through the development, execution and tracking of the different campaigns & programs, considering an omnichannel approach, improving customer engagement and experience.
Think bold with curiosity to reach consumers in innovative ways and meaningful messages for activation
Innovate with new partnerships, channels and contents meaningful for the consumers
Manage campaigns in an integrated way to maximize impact in the ecosystem (public and private)
HCP Education
Develop Omnichannel Scientific Leaders plans and interact with SLs
Attend Scientific Congresses with SLs
Support sales force to upgrade HCP customized omnichannel approach and maximize business opportunities (e.g. HCP recommendation of vaccination, routine screening programs implementation, etc)
Customer engagement and Implementation:
Responsible for managing the relationship with key private accounts, Scientific Societies and Public Health, by ensuring excellence in the internal execution of existing programs and/or the implementation of new initiatives with those partners.
Implement Marketing Strategy and omnichannel Branded and unbranded programs
Data and analytics design and tracking
Required:
BA/BS.
Minimum of 3 years in Pharmaceutical or Biotech industry. Examples of backgrounds could include marketing, sales, medical affairs, access, finance.
Minimum of 2 years in Marketing.
Strong understanding of foundational marketing strategy
Strong strategic thinking and analytical skills
Strong project management skills
Strong collaboration skills
Strong and demonstrated leadership skills
Demonstrates high degree of integrity and ethics
Strong communication and presentation skills
Innovative thinking & habit of continuous studying
Fluent English
Desirable
Post-graduate degree (MBA or similar highly valuable)
Vaccines business experience
Experience in or working with sales organizations
Business consulting
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status: Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:Hybrid
Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:07/7/2024
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
R302224
