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Digital Marketing Manager, Retention

hace 4 meses

Madrid, Madrid, España McAfee A tiempo completo

Role Overview:As a critical member of the McAfee retention team, the Digital Marketing Manager will be responsible for driving key business metrics through data-driven experimentation, and optimization. This person will report to the Director of Marketing and work closely with them to identify opportunities for landing page optimization and drive strategic initiatives to improve customer experience through personalization. You will work with marketing specialists and other cross-functional partners through the day-to-day execution of testing, analytics, creative, and campaign launches for key customer segments prioritized as the top growth levers for the company.

This is a remote position based in Spain. We will only consider candidates in Spain and are not offering relocation assistance at this time.
Job Description:

About the Role:

  • Collaborate with cross-functional teams to drive key business metrics through experimentation and marketing initiatives.
  • Lead creative optimization for the customer journey—building a relationship with the customer, driving engagement, and focusing on key monetization opportunities.
  • Utilize quantitative data and customer insights to identify key optimization opportunities to personalize customer communication.
  • Gather and analyze data from multiple sources, including Adobe Analytics, and Adobe Test & Target, derive key KPIs and insights to understand test results, and identify the following steps.
  • Proactively drive projects to meet deadlines, prioritize, and escalate issues as needed.

About You:

  • You have at least 6+ years of relevant professional experience in a similar position.
  • You have demonstrated driving initiatives in improving customer experience through landing page optimization and journey personalization.
  • You have a proven ability to drive multiple initiatives in a fast-paced, innovative environment.
  • You have strong interpersonal communication skills to develop key relationships and influence teams to accomplish objectives.
  • You have a passion for driving impact through ruthless tactical execution.
  • You have a detailed understanding of the a/b testing process and have experience with data-driven experimentation.
  • You have experience with analyzing, interpreting, and leveraging quantitative and qualitative data to glean customer insights and make business decisions.
  • You have knowledge of Adobe Analytics, Adobe Target, or other analytics & testing platforms such as Google Analytics and Optimizely.

#LI-Remote

Accommodations:

McAfee recognizes and supports its obligation to reasonably accommodate applicants and employees with disabilities. We are here to help. Please let us know if you need a reasonable accommodation for any part of the application, interviewing, hiring, or at any other time during the employment process. Please do not include personal medical information in the email.

Diversity is foundational for our business success. We want to be a workplace of choice for all people and we value the unique perspectives offered by a diverse workforce. McAfee does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, protected veteran status, age, ancestry, medical condition, genetic information, marital status, pregnancy, or any other legally protected status. This principle applies to all areas of employment: recruitment and hiring, training, performance evaluations, promotions and transfers, compensation and benefits, and social and recreational programs.

McAfee desires to be an employer of choice with an inclusive environment for all individuals. As part of this goal and in compliance with various laws and regulations, McAfee provides reasonable accommodation to applicants and employees. Requests for reasonable accommodation for applicants and employees are evaluated on a case-by-case basis.

Posting Statement:

McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.