Commercial Brand Manager

Company description:

Refresco UK

Job description:

This is a fantastic opportunity for a commercially-minded Brand Manager who wants real ownership, visibility and influence within a fast-paced FMCG environment. At Refresco, you'll be responsible for shaping the long-term strategy of a portfolio of recognised brands, driving growth, innovation and profitability across multiple channels.

As this is a 6-month fixed-term contract, we cannot guarantee what opportunities may be available at the end of the assignment. However, Refresco is a large, growing organisation and you'll have visibility of and the ability to apply for internal vacancies as they arise, providing an excellent opportunity to build your network and explore longer-term career prospects within the business.

CommercialBrandManager

KegworthHeadOffice,Hybrid

MondayThursday8:30am5pm,Friday8:30am4pm

6monthFTC

Reward&Benefits:

• Annual bonus and regular pay reviews
• Hybrid working
• Personal healthcare cover
• Car allowance
• Early Friday finish to kick-start your weekend
• 28 days of annual leave plus bank holidays
• Option to purchase additional leave, increasing your allowance to 31 days plus bank holidays
• Life assurance coverage
• 24/7 virtual GP access for you and your family
• Free eye-care vouchers and discounted glasses
• Employee referral scheme with bonuses for successful referrals
• GroceryAid support services offering financial, legal, wellbeing and practical guidance
• Cheers benefits platform providing discounts, free perks, and wellbeing tools
• Free onsite parking and discounted products

AbouttheRole

TheCommercialBrand ManagerreportstotheHead of Msrketing andisresponsible todevelop&deliverthestrategiclongtermplansforthedesignatedbrandportfolioforRefrescoUKacrossalltradechannels, working towardsdeliveringtheagreedannualsales volumeandprofit budgetsforthedesignatedbrands. Using insight and market knowledge, you will identifyanddevelopnewproductanddistributionopportunitiesfor your brands, reaching new consumers and extending brand reach.

HereareyourkeytasksandresponsibilitiesasCommercialBrandManageratRefresco:

• Review and evolve annual brand plans for each brand to take to market, identifying channel growth strategies for each brand.
• OverseebrandperformanceincludingNPD,valueengineering,trade marketingandpromotionalactivity.
• Setandmanageannualbudgets covering customerpromotional activityandtrademarketing spendtomaximise sales andprofitability.
• Buildandmanagestrongrelationshipswithbrandowners and sales teams,ensuringalignmentonperformanceandbrand plans.
• IdentifyanddriveNPDopportunitiestogrowbrandedsalesandexpandintonewcategories.
• Collaboratewiththewidercommercialteamtospotopportunities,mitigaterisks,anddeliverabove-marketperformance.
• Collaborate with appointed marketing and social media agencies to plan, develop, and execute annual social and digital campaigns that drive engagement, brand awareness, and business growth across a diverse portfolio of platforms. Ensure all activity aligns with strategic objectives, leverages best practices for each channel, and delivers measurable results.

AboutYou

YoullbeanexperiencedFMCGprofessionalwithaproventrackrecordinmarketing andcommercialroles,ideallywithexposuretobothbrandandprivatelabel.

Youarehighlycreative, well organised, with good analytical skills,turningopportunities and insightsintoclearactions. A desire to haveconfidencepresentingtocustomers, internalteamsandseniorstakeholders as well as being anaturalinfluencerandcommunicator,youexcelatbuildingalignment,managingprioritiesanddeliveringresultsinafast-pacedenvironment.

We want someone who will lead and role model to the Refresco core values - agile, responsible, excellent, passionate and entrepreneurial - see here for more detail:

About Refresco:

Refresco is the global independent beverage solutions provider for Global, National and Emerging brands, and retailers with production in Europe, North Americ