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Head of CRM
hace 3 meses
- Be responsible for defining both the CRM and content strategy, including its planning and implementation.
- Define, deliver and work to continuously optimise a multi-channel player communication and promotional strategy, utilising all available marketing channels and promotional mechanics to attract, engage and excite new and existing DAZN Bet customers.
- Work alongside DAZN CRM team to define the DAZN – DAZN Bet CRM strategy for both acquisition and retention.
- Support and guide the team in the planning and delivery of a suite of targeted player communications, designed to optimise engagement and user participation rates, strategically aligning with the sportsbook calendar, DAZN streaming schedules or, for casino, key launch and release dates.
- Work with internal tools and the BI team, monitor and drive campaign performance across each of the core communication channels (email, push, DAZN platform).
- Collaborate and liaise closely with other key departments (Trading, Compliance, Creative, Customer Services, Legal) to ensure that the production and management of all campaign and promotional activity is aligned with wider business processes and policies.
- Work with the segmentation tool to explore the database and identify opportunities to define and build new customer cohorts, ensuring that all promotional content is properly targeted to maximise relevance and customer engagement
- Produce and present regular reports to understand campaign and promotion performance in relation to ongoing business objectives (conversion/participation/deposit/play rates), continually driving performance for each of these core metrics.
- Lead on the 24/7 onsite Content strategy to ensure the website (desktop/app) is continually optimised in terms of content, placement and scheduling of offers, markets and promotions.
- Manage budgeting, forecasting and cost of all CRM activities to align with financial targets.
- A proven track record across CRM and product operations, preferably in the gaming industry. A leader with significant, demonstrable experience in a Marketing/CRM role.
- A dynamic working approach with a track record in building and managing high performing teams. The ability to bring teams and people together working towards the deliverable goals and KPIs within an organization.
- A proven record of increasing revenue through new & innovative CRM campaigns.
- Creative, bold and daring attitude, but at the same time highly data-driven and analytical.
- Ability to work with with high-level, strategic thinking, and hands-on implementation, with close attention to detail.
- Experience in operating CRM tools (e.g., Optimove, Salesforce or any other tools) and other tools like CMS. Experience with Optimove is a plus.
- Knowledge of the Spanish Gambling regulation: regulations, advertisement restrictions, marketing possibilities, etc.
- Ability to build close relationships with internal and external stakeholders, negotiating and closing partnership deals.
- Fluent language skills in English and Spanish.
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