Senior Manager, Enterprise Customer Marketing

hace 2 semanas

Barcelona, Barcelona, España EcoVadis A tiempo completo
Company Description

  • Work smart, have fun and make an impact_

Our purpose is to guide all companies toward a sustainable world.
EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.

Learn more about our team and culture on EcoVadis careers page. If you have questions about the company or open roles you can chat with an insider.

Job Description:


To fuel our expansion, drive market success, and achieve sustainability impact at scale, we are seeking an enthusiastic and dynamic Senior Manager for Enterprise Customer Marketing.


In this role, you will focus on the post-purchase stages of the customer journey to help deliver strategic programs and communications that onboard, increase adoption, renewal and upsell, and ultimately advocacy and lifetime value for our enterprise customers.


This role is responsible for designing a "Tech First" approach for customer engagement across the end to end customer journey.


Working with Product and Customer Success teams, you will architect and deliver customer interventions across various customer touch points to engage customers and drive adoption.


These interventions can take various formats eg:
targeted campaigns, written or video content, webinars, newsletters, or other digital interventions.


You will conduct research and analysis, and use data insights to garner a deep understanding of customer pain points, adoption gaps, and segment needs.

As well as, create and monitor dashboards to determine the success of the programs you design and implement.


This role is a key liaison with internal teams such as product, customer success, digital marketing, content, design, branding, web development, and legal.

Experience in Customer Journey, campaign development and management, content development, and digital marketing is required.

In this role, you will:

  • Define and implement a customer market strategy for enterprise customers
  • Use data and analysis to understand customer pain points, engagement, customer experience and determine recommendations to address opportunities for improvement
  • Map and design the end to end digital customer journey to engage customers throughout their lifecycle
  • Develop segmented customer journeys for new solutions and customer tiers
  • Create content, campaigns, other interventions to drive engagement throughout the customer journey
  • Develop and implement metrics and dashboards to understand customer behavior and customer experience
  • Continually identify and implement new opportunities throughout the customer journey for adoption, optimization, expansion
  • Develop and implement a broader customer engagement strategy which supports and creates brand affinity, and network engagement
  • Manage all enterprise customer communications to ensure a positive customer experience / engagement
  • Editorial oversight of all customer marketing content including creating content
  • Align customer marketing focus and resources with strategic business objectives
  • Engage key stakeholders at all levels across the organization to ensure alignment and successful rollout of strategy
  • Input into cross business initiatives where customer marketing / voice of customer input is required
  • Collaborate with Digital Marketing, Product, Customer Success, and Solutions Marketing teams to drive initiatives
  • Maintain knowledge of industry best practices and new technologies and recommend innovations that enhance operations or provide a competitive advantage to the organization

Qualifications:

  • Minimum 7 years of Customer Marketing experience, with a focus on digital marketing and product adoption
  • Experience in designing and executing successful techfirst customer journeys
  • Experience in end to end campaign development and marketing automation
  • Knowledge and experience with personas, customer journeys, customer experience, and customer journey touchpoints
  • Experience developing datadriven strategy
  • Experience managing and coaching a team member to reach identified targets
  • Experience with scaling a tech company a plus
  • Strong verbal, written, interpersonal and presentation skills
  • Fluent in English language with writing proficiency required
  • Meticulous attention to detail
  • Culturally sensitive and able to manage crossfunctional initiatives across geographies and working styles
  • Have a discipline of project management in structuring and tracking work
  • Tech stack: Salesforce, Hubspot, Miro, Pendo, Uberflip, Wistia, Google suite
Additional Information

  • Fulltime position
  • Beginning: ASAP
  • Reporting: VP Solutions and Customer Marketing
  • Location: Barcelona

Our growing team in Spain is full of talented professionals from various fields who all share a desire to make sustainability real.

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