Product Marketing

hace 2 semanas

En remoto, España Zignaly A tiempo completo

Company Overview:

Zignaly is a pioneering platform focused on democratizing wealth generation through innovative blockchain-based solutions.

By leveraging cutting-edge technology and intuitive design, Zignaly aims to break down traditional barriers to financial prosperity, making it accessible to everyone, regardless of their financial background or expertise.


Mission:

Qualifications:

  • 5+ years of experience in product marketing in web3/tech
  • Proven track record of developing and implementing successful product roadmaps
  • Demonstrated experience in optimizing traffic and conversion rates
  • Experience collaborating with development teams to drive product enhancements

Skills:

  • Strong analytical and problemsolving skills
  • Excellent project management and organizational skills
  • Proficiency in product management and marketing tools
  • Strong communication and interpersonal skills

Attributes:

  • Selfmotivated and proactive, with a strong sense of ownership and accountability
  • Ability to thrive in a fastpaced, dynamic environment
  • Passion for innovation and continuous improvement

Purpose of this role:


Centralize and manage all marketing needs related to Zignaly's product offerings, driving continuous optimization of traffic and conversion rates across all product lines.


Accountabilities:

1.

Centralize Marketing Needs:

  • Act as the central point for all marketing needs related to the product for each line of business (LOB).
  • Gather, prioritize, and manage marketing requirements and initiatives.

2.

Product Roadmap Implementation:

  • Develop and maintain a product roadmap in partnership with the development team.
  • Ensure alignment of product enhancements and marketing initiatives with business goals.

3.

Optimization of Traffic and Conversion Rates:

  • Drive continuous optimization of traffic and conversion rates for all three main products.
  • Implement A/B testing, analyze results, and make datadriven decisions to improve performance.

4.

Growth-Oriented Mindset:

  • Identify and capitalize on growth opportunities across the product portfolio.

5. Collaboration and Communication**:

  • Work closely with the Growth, Product, and CRM/Engagement teams to ensure seamless execution of marketing initiatives.
  • Foster effective communication and collaboration within a remote work environment.

Domains:

  • Centralized management of product marketing needs
  • Product roadmap development and implementation
  • Traffic and conversion rate optimization

Policies:

  • Adhere to Zignaly's values: Transparency, Speed, Trust, Teamwork, Communication, Manager of One, Community, Focus
  • Ensure compliance with relevant marketing and product management guidelines

Metrics:

  • Improvement in traffic and conversion rates
  • Success of product marketing campaigns based on engagement and conversion metrics
  • Efficiency and alignment of product marketing processes
  • Growth in key metrics such as AUM & TVL

What We Offer:

  • Competitive annual salary ranging from $50,000.00 to $60, USD).
  • Vested tokens as part of the compensation package.
  • Fully remote work environment.
  • Opportunity to work in a cuttingedge industry.
  • Collaborative and inclusive work culture.
  • Professional growth and development opportunities.

Why Join Us:

At Zignaly, you will be part of a transformative journey to make financial freedom accessible to everyone. Our collaborative and inclusive environment encourages innovation and growth, supported by a strong community and cutting-edge technology.

Join us in redefining wealth generation and making a meaningful impact on people's financial futures

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