Product Marketing
hace 6 meses
**Company Overview**:
Zignaly is a pioneering platform focused on democratizing wealth generation through innovative blockchain-based solutions. By leveraging cutting-edge technology and intuitive design, Zignaly aims to break down traditional barriers to financial prosperity, making it accessible to everyone, regardless of their financial background or expertise.
**Mission**:
**Qualifications**:
- 5+ years of experience in product marketing in web3/tech
- Proven track record of developing and implementing successful product roadmaps
- Demonstrated experience in optimizing traffic and conversion rates
- Experience collaborating with development teams to drive product enhancements
**Skills**:
- Strong analytical and problem-solving skills
- Excellent project management and organizational skills
- Proficiency in product management and marketing tools
- Strong communication and interpersonal skills
**Attributes**:
- Self-motivated and proactive, with a strong sense of ownership and accountability
- Ability to thrive in a fast-paced, dynamic environment
- Passion for innovation and continuous improvement
**Purpose of this role**:
Centralize and manage all marketing needs related to Zignaly's product offerings, driving continuous optimization of traffic and conversion rates across all product lines.
**Accountabilities**:
1. **Centralize Marketing Needs**:
- Act as the central point for all marketing needs related to the product for each line of business (LOB).
- Gather, prioritize, and manage marketing requirements and initiatives.
**2. Product Roadmap Implementation**:
- Develop and maintain a product roadmap in partnership with the development team.
- Ensure alignment of product enhancements and marketing initiatives with business goals.
**3. Optimization of Traffic and Conversion Rates**:
- Drive continuous optimization of traffic and conversion rates for all three main products.
- Implement A/B testing, analyze results, and make data-driven decisions to improve performance.
**4. Growth-Oriented Mindset**:
- Identify and capitalize on growth opportunities across the product portfolio.
**5. **Collaboration and Communication**:
- Work closely with the Growth, Product, and CRM/Engagement teams to ensure seamless execution of marketing initiatives.
- Foster effective communication and collaboration within a remote work environment.
**Domains**:
- Centralized management of product marketing needs
- Product roadmap development and implementation
- Traffic and conversion rate optimization
**Policies**:
- Adhere to Zignaly’s values: Transparency, Speed, Trust, Teamwork, Communication, Manager of One, Community, Focus
- Ensure compliance with relevant marketing and product management guidelines
**Metrics**:
- Improvement in traffic and conversion rates
- Success of product marketing campaigns based on engagement and conversion metrics
- Efficiency and alignment of product marketing processes
- Growth in key metrics such as AUM & TVL
**What We Offer**:
- Competitive annual salary ranging from $50,000.00 to $60,000.00 (USD).
- Vested tokens as part of the compensation package.
- Fully remote work environment.
- Opportunity to work in a cutting-edge industry.
- Collaborative and inclusive work culture.
- Professional growth and development opportunities.
**Why Join Us**:
At Zignaly, you will be part of a transformative journey to make financial freedom accessible to everyone. Our collaborative and inclusive environment encourages innovation and growth, supported by a strong community and cutting-edge technology.
Join us in redefining wealth generation and making a meaningful impact on people’s financial futures
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