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Product Marketing Manager
hace 1 semana
Product Marketing Manager:
Position overview:
Prerender is a dynamic rendering SaaS software. We enable JavaScript websites to be crawled by search engines without compromising the user experience.
Our popular dynamic rendering solution is trusted by thousands of developers and marketers at some of the biggest and fastest-growing web properties worldwide.
Perender is part of which was founded in 2017 with a simple goal in mind: to help promising companies reach their full potential.
We are looking for a passionate, curious and experienced marketer (ideally in the SaaS space) to lead Perender's marketing efforts.
You'll work closely with our product team as well as customer success to understand our product's offering and our customer's needs.
You will receive guidance from our General Manager as well as support from 's central marketing team. Nevertheless you are expected to lead all marketing efforts and be the go-to person for all marketing related topics.Your responsibilities:
Lead marketing efforts:
You'll work with our general manager to plan and execute overall marketing efforts, including working with Google Analytics/Ads, Hubspot Marketing, ongoing SEO efforts, partnerships, marketing growth and more.
Develop marketing strategy:
You'll work with our team and internal marketing team to develop successful marketing strategies and campaigns to drive consistent growth for our existing and new products, and identify opportunities to reach new market segments and expand market share.
Oversee and develop content creation:
You'll come up with and create new content ideas and topics that align with our marketing strategy, with the support of our team, or where needed with freelancers.
This includes content for a range of mediums such as blogs, newsletters, guides, guest posts, case studies, and social media posts.
You'll make sure that our brand communicates with one voice across all channels.Lead acquisition:
You'll take over ownership and responsibility to acquire and qualify leads for our sales pipeline.
Analysis and reporting:
To evaluate the effectiveness of our marketing strategy, you'll establish and monitor KPIs, analyze their impact, document your findings with regular reports, and prepare best practices.
You will also monitor marketing strategy changes and their impact on our products.Research:
You will always have an open eye on competitors and their growth tactics to come up with new, not necessarily the same, marketing initiatives.
What you bring to the table:
- You have an entrepreneurial mindset and a passion for technology/software companies. Extra points if you already have relevant experience within a tech startup or SaaS ecosystem (be it as a startup employee or at an online marketing agency).
- You have a degree in marketing/communications, or 34 years of experience doing marketing for a b2b company, ideally within the SaaS or software industry
- You have experience with some/all of the marketing tools we use: Google Analytics + Ads, Google Search Console, Ahrefs, Hotjar, Hubspot, LinkedIn Ads, Meta Ads.
- You are a fast learner with a high level of initiative and great analytical skills.
- You are well organized, you know how to prioritize tasks, and you get things done.
- You are fluent in English and have excellent communication skills.
- You feel comfortable working in a remotefirst setup.
- You thrive in a dynamic role and enjoy strategy, implementation, and content creation equally.
- You have strong copywriting skills and a strong understanding of SEO best practices.
What we offer:
Ultimate flexibility:
We're 100% remote. You can work from wherever you like, whenever you like. European timezone is preferred.
Freedom and autonomy:
We're a high-trust team, and you'll be given lots of independence to solve problems in your own way — with plenty of help from the team when you need it.
Minimum bureaucracy:
We don't like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable.
Small & friendly team:
We help each other out, have fun, and joke around. We love our culture, and it's important to us to love what we do.
Unlimited paid time off:
We want you to recharge your batteries when needed.
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