Product Marketing Manager
hace 1 semana
In a world of constant change, the only way to make a meaningful impact is to stay ahead of the curve.
That's why at Maxeon Solar Technologies we've been pushing the boundaries of solar innovation every day for 35 years - from the very edge of outer space to countless rooftops below.
Our highly advanced solar products are powering the fight against climate change in more than 100 countries around the globe.
Are you ready to power positive change?
:
Product Marketing Manager
Powering Positive Change
In a world of constant change, the only way to make a meaningful impact is to stay ahead of the curve.
That's why at Maxeon Solar Technologies we've been pushing the boundaries of solar innovation every day for 35 years - from the very edge of outer space to countless rooftops below.
Our highly advanced solar products are powering the fight against climate change in more than 100 countries around the globe.
Are you ready to power positive change?
Maxeon is looking to expand its market leadership from solar panels to other areas in renewables and sustainability. Market leadership must come with world-class experience and design, innovative concepts, and simply outstanding execution.
The Product Marketing Manager, Homeowner Experience & Services will tell the story of our product and service vision focusing on identifying impactful messages for homeowners.
Together with the service and product teams, you will develop value propositions that resonate with the end consumer and help make the complex, simple.
You will deeply understand our target customer and help to develop assets and messaging that influences their customer journey.
This role suits a dynamic product marketer who is highly organized, responsive, and excited to make going solar as easy as flipping a light switch.
Manager of Product Marketing and work as part of a cross-functional group to deliver best-in-class product solutions to our customers and partners.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
Product development:
Identify and translate features and benefits of new services and experiences into a defined value prop for homeowners.
Collaborate with product management, the brand team and regional marketing leaders to develop product positioning and messaging that resonate with our target buyer personas.
Write and edit high-quality content, like pitch decks and web copy, to align with key personas, brand, voice, and the buyers' journey.
Drive the creation and maintenance of customer facing sales tools such as guides, support FAQs, product videos, web content, sales and training presentations, spec sheets, white papers or brochures.
Product releases and launches:
Track product development cycle and set GTM strategy for initial and ongoing homeowner touchpoints/service releases, including how/what features and benefits to elevate, communicating bug fixes and project managing all marketing support needs.
Plan, write and execute communication plan for homeowners + supply messaging for educating channel partners about homeowner updates. Manage cross-functional teams through product launches and go to market campaigns. Take a leadership role in defining the culture and team spirit of these groups.Understand and support our sales channels; train them on the problems we solve for homeowners; develop internal tools and external collateral and teach them how and when to use it.
Consistently reflect the brand through product naming, positioning and marketing. Maintain launch roadmaps for all services and touchpoints in your portfolio.Work with the digital marketing and corporate communications teams to grow the importance of PR and digital product marketing as part of our integrated marketing efforts.
Define success metrics and consistently measure the impact of your work.Market research:
Develop market intelligence to characterize who are our buyer personas, how they buy and their key buying criteria. Develop and maintain insights on the competitive landscape and how competing products are positioned.
Learn and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make, to drive changes to our sales and marketing processes.
Track and input user feedback to fill app development backlogGreat to have:
Experience with a premium brand in consumer technology industry Experience in marketing products to a channel network of independent customers and distributors A strong desire to be a part of a rapidly growing business with an opportunity to progress Full proficiency of a second language in a core market (German, Spanish and French prefer
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