Head of Brand Campaigns

hace 1 semana

Barcelona, Barcelona, España Semrush A tiempo completo

Hi there
We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides and possess a desire for endless improvement.

Tasks in the role
  • We're looking for a strong brand leader who would scale our presence to new audiences. And create a unique experience for them with a set of brand activations

Who you are:

  • You've managed large-scale brand activations that attracted millions of people, and you know how to tie it to revenue. Your experience lies in organic channels, creative stunts, and out-of-the-box campaigns, all executed by you and your team. You give reasons for people to generate the WOM. You know how social media works and know how to get the audience to talk about your brand.
  • Be the Brand Champion. Be the primary point of contact who defines and owns the messaging, strategy, and experience of the audience who interacts with our brand.
  • Manage three to four large brand activations per year, including our branded in-person conference, ensuring on-time delivery and within budget guidelines.
  • Experiment with smaller campaigns and audience engagement across organic channels in collaboration with other Brand Marketing department teams.
  • Partner with the other marketing teams to develop, test, and launch joint messaging, ensuring campaign alignment across marketing campaigns and sales motions.
  • Create campaigns and messaging that capture the hearts and minds of our users. Connect the emotional values of our audiences to the functional purpose of our products.
  • Partner with global marketing leadership to conceptualize and plan campaigns on a quarterly and annual basis.
  • Measure, analyze, and report on the success of campaigns in terms of business impact.
  • Build and execute the strategy for partner marketing.
  • Make a market for the Semrush App Center across organic channels and support the ad campaign launches with additional push.
  • Manage relationships with key global vendors that will execute the strategy and concepts the internal team would provide.
  • Build and manage brand campaigns budget, meet with finance team and stakeholders to report and update on the spend and outcomes.
  • Manage a small team of project managers/program managers/campaign managers.

Who we are looking for
  • 10+ years of experience in strategy and tactics for brand campaigns, both hands-on and as a team lead.
  • Experience managing brand campaigns with annual budgets over $10M/year (excluding the paid media spend).
  • Demonstrated success in overseeing or creating rich and relevant brand campaign experiences.
  • Highly creative, 'hands-on' leader who embraces ambiguity and defines a way forward.
  • Strong results-based mentality, analytical skills, and data-driven thinking (must be comfortable working with numbers, metrics, and spreadsheets; reporting on the ROI of our efforts).
  • Outstanding listening, interviewing, meeting facilitation, storytelling, and writing skills.
  • A leader who can inspire and direct a wider team that doesn't report to you.
  • Excellent communicator, capable of building and maintaining strong relationships with all stakeholders.
  • Extraordinary verbal and written English skills.
  • A strong mix between B2B and B2C experience is preferred.

Your attitude

  • Extreme ownership. You take responsibility for the outcome. You get things done and you make decisions.
  • Care. You love what you do, and it's more than work to you—it's passion.
  • Proactivity. You call out what's not working, and you offer solutions to ensure the best path forward.
  • Curiosity. You're interested in trying new things. You ask, "What if?" You're always learning, always questioning.
  • Respect. You treat everyone with respect and expect it in return. You believe everyone is doing their best and share feedback in a polite and productive way.
They say there are no perfect candidates, but that might well be you, if
  • You speak multiple languages (ES, DE, FR).
  • You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it's not worth wasting time on something you don't believe in; and enthusiasm for Constant Change, as we are always looking to make things better.
A bit about the team

The Brand Campaigns Team is responsible for planning and executing brand activations and experiences, expanding the Semrush audience through organic channels, word of mouth, and thought leadership. We are on a mission to make the Semrush brand the first company people discover and think of when it comes to marketing and growing their online presence.

We will try to create all the right conditions for you to work and rest comfortably
  • This is a "work-from-office" role, but you have the flexibility to #wfh for various reasons.
  • Flexible working day start
  • Unlimited PTO
  • Hobby benefit
  • Breakfast, snacks, and coffee at the office
  • Corporate events
  • Training, courses, conferences
  • Gifts for employees
Finally, a little more about our company

We've been developing our product for 15 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.
Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.


#J-18808-Ljbffr

  • Head of Brand Campaigns

    hace 2 semanas

    Barcelona, Barcelona, España Semrush A tiempo completo

    Job DescriptionHead of Brand CampaignsHey there! We are Semrush, a global IT company known for our awesome digital marketing platform. If you're into playing with fonts, embracing style guides, and are all about continuous improvement, then this role could be perfect for you.Tasks:We're after a brand leader who can take our presence to new heights, reaching...

  • Head of Brand Campaigns

    hace 1 semana

    Barcelona, Barcelona, España Semrush A tiempo completo

    Hi thereWe are Semrush, a global IT company developing our own product - a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides and possess a desire for endless improvement.Tasks in the role: We're looking for a...

  • Head of Brand Campaigns

    hace 4 semanas

    Barcelona, Barcelona, España Semrush A tiempo completo

    Job DescriptionHi thereWe are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides and possess a desire for endless improvement.Tasks in the...

  • Head of Brand Campaigns

    hace 1 mes

    Barcelona, Barcelona, España Semrush A tiempo completo

    Job DescriptionHi thereWe are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides and possess a desire for endless improvement.Tasks in the...

  • Head of Brand Campaigns

    hace 2 semanas

    Barcelona, Barcelona, España Semrush A tiempo completo

    Job DescriptionHi thereWe are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides and possess a desire for endless improvement. Tasks in the...

  • Head of Brand Campaigns

    hace 1 semana

    Barcelona, Barcelona, España Semrush A tiempo completo

    Job DescriptionHi thereWe are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides and possess a desire for endless improvement. Tasks in the...

  • Head Of Brand

    hace 2 semanas

    Barcelona, Barcelona, España Factorial Hr A tiempo completo

    Hey there We're on the hunt for a dynamic, hands-on creative to take charge of our brand management. You'll be joining a small but mighty team, ready to make a big splash. Your main mission? To grow our brand across multiple markets, understanding what clicks with each audience while keeping our identity and values front and center. Up for the challenge?If...

  • Head of Brand Marketing Events

    hace 4 días

    Barcelona, Barcelona, España Semrush A tiempo completo

    Job DescriptionHi thereWe are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides and possess a desire for endless improvement.Tasks in the roleWho...

  • Head Of Brand

    hace 1 semana

    Barcelona, Barcelona, España Itnig A tiempo completo

    Hey there ?? We're on the hunt for a dynamic, hands-on creative to take charge of our brand management. You'll be joining a small but mighty team, ready to make a big splash. Your main mission? To grow our brand across multiple markets, understanding what clicks with each audience while keeping our identity and values front and center. Up for the challenge?...

  • Head of Brand

    hace 2 semanas

    Barcelona, Barcelona, España Proton A tiempo completo

    About ProtonJoin Proton, created as Proton Mail in Switzerland in 2014 by scientists who met at CERN, now a global leader in the privacy-tech industry. We provide encrypted, open-source, and easy-to-use B2C & B2B SaaS services like email, calendar, VPN, password manager, and file storage to empower users worldwide to control their data online. With over 100...

  • Head of Brand

    hace 1 semana

    Barcelona, Barcelona, España Itnig A tiempo completo

    Hey there ? We're on the hunt for a dynamic, hands-on creative to take charge of our brand management. You'll be joining a small but mighty team, ready to make a big splash. Your main mission? To grow our brand across multiple markets, understanding what clicks with each audience while keeping our identity and values front and center. Up for the challenge?If...

  • Head Of Brand

    hace 2 semanas

    Barcelona, Barcelona, España Preply A tiempo completo

    At Preply, we are unlocking human potential through learning. We believe learning with a great tutor is life-changing. That's why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global...

  • Head of Brand Partnerships, Spain

    hace 1 semana

    Barcelona, Barcelona, España LTK Spain A tiempo completo

    Title:Head of Brand Partnerships, SpainLocation: Spain, fully remoteReports to: Head of Sales, EuropeRole Type:Full-TimeLTK's mission is to empower the world's premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we're looking for team members who want to create, innovate and disrupt an industry.We...

  • Es-Head Of Digital And Ecommerce

    hace 1 semana

    Barcelona, Barcelona, España Leon Cycle A tiempo completo

    Leon Cycle is an e-bike business that was established in Germany in 2014 and has since developed business operations in over 10 countries across Europe, North America and APAC. Leon Cycle offers a range of e-bike models from mountain bikes, EMTB, folding e-bikes, trekking e-bikes and step thru e-bikes. Our range of products are sold via both our own online...

  • Head of Brand

    hace 2 semanas

    Barcelona, Barcelona, España Preply A tiempo completo

    At Preply, we are unlocking human potential through learning.We believe learning with a great tutor is life-changing. That's why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global...

  • Head of Brand Marketing

    hace 2 semanas

    Barcelona, Barcelona, España Factorial A tiempo completo

    Hey there We're on the hunt for a dynamic, hands-on creative to take charge of our brand management. You'll be joining a small but mighty team, ready to make a big splash. Your main mission? To grow our brand across multiple markets, understanding what clicks with each audience while keeping our identity and values front and center. Up for the challenge?If...

  • Head of Brand Marketing

    hace 2 semanas

    Barcelona, Barcelona, España Factorial A tiempo completo

    Hey there We're on the hunt for a dynamic, hands-on creative to take charge of our brand management. You'll be joining a small but mighty team, ready to make a big splash. Your main mission? To grow our brand across multiple markets, understanding what clicks with each audience while keeping our identity and values front and center. Up for the challenge?If...

  • Head Of Digital Marketing

    hace 2 semanas

    Barcelona, Barcelona, España Macgregor Black A tiempo completo

    Head of Digital Marketing Barcelona Barcelona, Catalonia, ES Head of Digital Marketing Do you have experience in driving customer acquisition? Have you launched a loyalty program? Do you excel in an entrepreneurial environment? MacGregor Black are partnering with a leading fashion brand , on the search for a Head of Digital Marketing , based in Barcelona....

  • Head Of Digital Marketing

    hace 1 semana

    Barcelona, Barcelona, España Macgregor Black A tiempo completo

    Head of Digital MarketingDo you have experience in driving customer acquisition?Have you launched a loyalty program?Do you excel in an entrepreneurial environment?MacGregor Black are partnering with a leading fashion brand, on the search for a Head of Digital Marketing, based in Barcelona.This will be a pivotal role in driving digital marketing, enhancing...

  • Head Of Marketing

    hace 1 semana

    Barcelona, Barcelona, España Nuclio Talent A tiempo completo

    The Head of Marketing for our retail brand with a growing online sales presence will be responsible for defining and executing comprehensive marketing strategies that enhance brand awareness, drive online and offline sales, and position our brand as a leader in the market. This role will oversee all marketing activities, including digital marketing, social...