Demand Generation Director

hace 1 semana


Madrid, Madrid, España Enghouse A tiempo completo

Join Us as the Director of Marketing and Demand Generation


Are you a dynamic, results-driven professional with a passion for crafting and executing successful demand generation strategies? Enghouse Interactive is seeking a visionary leader to join our global team.

As the Director of Marketing and Demand Generation, you will play a pivotal role in driving impactful and measurable demand generation programs, overseeing cross-selling playbooks, and promoting alignment between Sales, Marketing, and Demand Gen teams.


Success in this Role:

  • Delivering impactful and measurable demand generation programs and campaigns, generating qualified leads and pipeline for revenue generation.
  • Overseeing the development of crossselling playbooks.
  • Driving crossselling sales enablement across a global sales channel.
  • Providing leadership in Product Marketing for a multiproduct portfolio.
  • Promoting alignment between Sales, Marketing, and Demand Gen teams.
  • Engaging in frequent international travel to effectively manage global marketing initiatives.
  • Managing a strategy that incorporates both global and regional campaigns and initiatives.

Key Responsibilities:

  • Drive results across the Marketing and Sales funnel using a testandlearn approach.
  • Optimize the global team organization structure for continuous improvement and value delivery.
  • Develop New Logo, Existing Customer, and Partner Demand Generation Strategies.
  • Provide oversight for a team of regional campaign managers, content creators, growth hackers, and community managers.
  • Manage a 7figure budget and P&L.
  • Leverage Pardot/Marketo, Salesforce, Google Analytics, and other Martech tools for program execution and success tracking.
  • Collaborate on annual planning for Marketing & Demand Gen team objectives, financials, budget, and headcount plan.
  • Lead Sales Operations, Marketing Operations, and Sales Enablement functions for improved sales success and crosssales.

Experience:

  • 10+ years of marketing experience with a proven track record of significant ROI on B2B marketing investments.
  • 57 years of leadership and management experience overseeing a team of at least 5 staff.
  • Proven experience in driving demand gen programs.
  • Proficiency with Salesforce, Pardot, Marketo, Google Analytics, Website Optimization, Paid Search, Lead Attribution, and other marketing automation and sales technology tools.
  • Excellent interpersonal and communication skills.
  • Ability to assemble and interpret data, create executive summaries, and deliver actionable business insights.
  • 2+ years of experience in the Telecommunications service provider market segment, OSS (Operations Support Systems), BSS (Business Support Systems), or VAS (Value Added Customer Experience, BPO, and Contact Center Industry Service).
  • Openness to travel (20%).


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