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Global Head of Demand Generation
hace 7 días
Marketing location_on Spain
Hi there
We are Semrush, a global IT company developing our own product—a platform for digital marketers. New stars are born here, so don't miss your chance.
This is our Global Head of Demand Generation role for those who are goal-oriented and success-oriented.
Do you have a passion for digital marketing? Do you consider yourself a commercial leader who thinks on a global scale? Do you know how to manage a portfolio of select growth markets, maximizing localization efforts and the unique culture that each market brings to the table? Do you love the idea of bringing Semrush's latest product innovations to our mid-market and our largest customers, simplifying the lives of marketing leaders around the world?
If so, we are looking for you to set up a new type of marketing and approach for Semrush. We're looking for a leader who can reignite our core international markets as well as generate demand in the form of marketing qualified leads (MQLs) for mid-market and enterprise verticals.
You'll report directly to the Chief Marketing Officer, who will guide you as you work daily with the Sales and Product Teams, as well as Global Marketing. You'll work collaboratively to agree and realize your vision to ultimately create commercial plans for our core five (5) markets as well as a pipeline of opportunities for the mid-market and enterprise segments that convert to closed, won deals.
Create a qualified pipeline of opportunities for the mid-market and enterprise sales teams to engage and successfully close.
Manage key growth markets—initially France, Italy, Spain, DACH, UK, and Brazil—and a team of leaders who are laser-focused on growing our presence and New User Monthly Recurring Revenue (NUMRR) there.
Ideate the global demand strategy and be personally accountable for its execution; set up a Sales + Marketing aligned account-based marketing approach to sell into named accounts within the Enterprise segment.
Lead virtually all outbound campaign activity in key markets and mid-market + Enterprise motions; create and launch a mix of paid/owned/earned marketing motions in collaboration with key teams in Global Marketing and across Semrush.
Partner with the Product Marketing Managers as Brand Marketing to ensure global campaign alignment; our Creative Agency to execute and deliver creative content that captivates and converts.
Manage key markets, mid-market + enterprise acquisition channels and lead integrated marketing campaigns, including setting strategy, developing forecasts, evaluating appropriate budget levels, and measuring results.
Create the incremental infrastructure needed to support the pipeline of opportunity you will create—work with IT, Product, and Sales to onboard an ABM solution; partner with the sales teams to ensure lead scoring and the right stages of the funnel are in place (e.g., MQL>SQL>SAL>OPP, etc.).
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