![Mahou San Miguel](https://media.trabajo.org/img/noimg.jpg)
Product Engagement Expert
hace 2 semanas
Únete a nuestro equipo
¿Te gustaría formar parte de la principal empresa española de bebidas y contribuir a crear momentos significativos para mejorar la vida de las personas y del planeta?
¿Sientes el impulso de progresar?
Aquí tienes la oportunidad perfecta para demostrarlo.
Sobre nosotros
Somos una empresa familiar líder en el sector de bebidas en España, contamos con 10 centros de producción de cerveza (ocho en España y dos en Estados Unidos), cuatro manantiales de agua y un equipo de aproximadamente 4.000 empleados. Estamos presentes en más de 70 países. Nuestro compromiso con la calidad laboral, el bienestar de las personas y el entorno, junto con nuestros valores, propósito innovador y transformador, ha sido la base de nuestra forma de trabajar durante más de 130 años.
¿Por qué te necesitamos?
Ayúdanos a consolidar nuestra plataforma B2B como el líder del mercado, definiendo la estrategia clave para atraer y retener a nuestros clientes (hosteleros, distribuidores y fabricantes).
Tu día a día en Mahou San Miguel:
- Definir la estrategia para atraer, involucrar y fidelizar a los diferentes tipos de clientes de nuestra plataforma B2B (hosteleros, distribuidores y fabricantes)
- Realizar análisis de mercado y competencia para identificar nuevas oportunidades de crecimiento
- Identificar características del producto que fomenten la interacción de los usuarios a lo largo de su experiencia
- Implementar estrategias de personalización para mejorar la satisfacción del usuario, adaptándose a las necesidades de cada cliente
- Analizar datos y KPIs para identificar áreas de mejora y fortalecer la relación con los clientes actuales
- Colaborar con el equipo de atención al cliente para implementar mejoras basadas en su experiencia operativa
- Trabajar en estrecha colaboración con los Product Managers y el equipo de atención al cliente para definir requisitos del producto que se traduzcan en funcionalidades para el equipo de desarrollo
Requisitos
- Grado Universitario
- Inglés B2
- Experiencia mínima de 5 años en diseño e implementación de programas de fidelización y compromiso
- Conocimientos en benchmarking de mercado
- Experiencia en técnicas de fidelización como personalización y seguimiento postventa
- Uso de KPIs para mejorar la experiencia del usuario
- Capacidad para desarrollar nuevas estrategias de fidelización
- Conocimientos en CRM, PowerBI, QlikView y Google Analytics
Nuestro compromiso con la diversidad, inclusión y equidad ha sido parte de nuestra identidad desde 1890. Nuestro enfoque es "construir el futuro a través de la diversidad, promoviendo la inclusión como fuente de enriquecimiento en la sociedad". Por este motivo, esta oportunidad está abierta a todas las personas que cumplan con los requisitos del puesto, sin importar sus características.
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Product Engagement Expert
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Madrid, Madrid, España Mahou San Miguel A tiempo completoJob Description Details to be filled Details to be filled Details to be filled Requirements Details to be filled Details to be filled Details to be filled
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Product Engagement Expert
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Madrid, Madrid, España Mahou San Miguel A tiempo completoPendiente de rellenarPendiente de rellenarPendiente de rellenarPendiente de rellenarPendiente de rellenarAptitudes y conocimientos deseados:Pendiente de rellenar Pendiente de rellenar Pendiente de rellenar
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Product Engagement Expert
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Madrid, Madrid, España Mahou San Miguel A tiempo completodel puesto de trabajo Pendiente de rellenarPendiente de rellenarPendiente de rellenarPendiente de rellenarPendiente de rellenar Requisitos Pendiente de rellenarPendiente de rellenarPendiente de rellenar
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