Marketing Manager Iberia

hace 2 semanas

Barcelona, Barcelona, España UPL NA Inc. A tiempo completo
Job Id: 6524- City: BARCELONA, Catalunya, Spain- Department: Marketing- Function: Sales, Marketing and Alliance- Employee Type: Permanent Full Time- Seniority Level: Mid-Senior levelDescription:

Job expectations

Responsibilities/Accountabilities

  • Define, plan and develop the marketing strategy to meet annual objectives (sales volumes, turnover and margin)
  • Define, plan and develop the marketing plan within budget constraints.
  • Define marketing objectives and products, group of products and new products strategy (Business and R&D) in the short, medium and long term.
  • Build up with his/her team the Integrated Crop Solutions.

Expected contributions

  • Establish marketing strategy, means and goals to ensure market share increase and products profitability.
  • Create and implement tools to anticipate market trends (business intelligence/ competitive intelligence).
  • Develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products.
  • Research, analyze and monitor financial, technological and market data so that market opportunity may be capitalized on and portfolio competitiveness be optimized.
  • Plan and oversee the organization and marketing teams.
  • Establish a corporate branding strategy.
  • Develop and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.
  • Monitor marketing results and define and implement corrective actions.
  • Propose structure, organization and process of marketing.
  • Plan marketing activities.
  • Manage qualitative market studies (identify market key players, their needs, identify active ingredient companies and their performance) and quantitative market studies (processed hectares, volumes, values) on areas / segments. Analyze Focus Crop / Culture.
  • Support marketing strategy (SWOT, Marketing Mix)
  • Complete product presentation which will be the basis of the internal / external communication
  • Coordination of project team towards the strategic and business goals (Commercial/Supply chain/R&D/Legal)
  • Transversal actions for the Marketing Team
  • Source of innovations, creativity in business opportunities (new markets, partnerships )
  • Interactions
- technical services: Legal ((Branding and agreements, NDA / R&D agreement / distribution agreement), Finance, Supply Chain (COGS). Participate to the definition of the product strategy.

  • Align marketing plans regional and local (Top down and Bottom up)
  • Active member of SNOP process (Sales and operating process)
  • Creation and update of 5years plan on dedicated products and annual budget process

Key competencies required for the role

Educational background / Experience:

  • Education: Agronomy, management or marketing
  • Experience: Conventional Crop Protection &/or Biosolution knowledge (products, competitors, players, local market, decision making processes)
  • Proven ability to negotiate agreements and alliances
  • At least 5 years relevant experience in Spain &/or Portugal market in Business (Sales or marketing role)
  • Management experience
  • Fluent in English

Executive leadership competences:

  • Excellent verbal and written communication skills
  • Innovative thinking and creativity
  • Interpersonal and leadership skills
  • Management skills
  • Adaptability skills
  • Analytical, problemsolving and decisionmaking skills
  • Customer focused
  • Results Oriented
  • Excellent organizational skills

We are one team, for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want, on anticipating their future needs and on how we can create innovative solutions and experiences for them.
**#UPLJobs

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