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Head of CRM and New Channels
hace 3 meses
We were born to change the world by connecting people with green energy, and you and the planet are our motivation to be who we are and do what we do.
Our desire to do things in a different way has led us to lead the transformation of the electricity sector and to be the first utility to obtain the BCorp certificate.
What will you do?
- Responsible for the development and implementation of a global CRM strategy for solar and energy management: lead management remarketing upselling cross selling loyalty/Member Get Member programs
- Cold Databases churn strategy
- APP communications, push notifications etc.
- Create and deploy segmentation models to increase personalization of campaigns.
- Lead the team in charge of operating the previous activities and tasks within our CRM and other tools, providing guidance, direction, and support (2 people).
- Supervise and optimize marketing processes and systems, ensuring efficiency and alignment with company objectives.
- Research, design and automatized the journeys of our clients or potential buyers.
- Data Analysis and results measurement.
- Collaborating effectively with crossfunctional teams (IT, sales, Cutomer Care, Marketing).
- Identify and evaluate new marketing channels and establish plans to effectively implement and manage these channels.
- Manage the budget and external agencies/providers for CRM initiatives.
How will you do it?
Another of our values is #KeepRowing or keep rowing, which means that teamwork and team alignment is essential to be able to move forward and meet our shared goals.
At Holaluz we have built a robust organizational system that is constantly iterating, which allows us to adapt to the constant changes demanded by the industry and achieve the purpose we pursue.
At Holaluz, meetings and decisions are made collaboratively, feedback flows between the different teams and support between people is encouraged.
Who will you do it with?
AlwaysPeopleFirst is also a very important value at Holaluz, and for us it is key to have a good work team, which is why we explain that we are a team of around 800 people with an unbeatable environment, and with whom you will have the opportunity to work in your day to day.
Where will you do it?
What better place to do than in our Barcelona offices just 200 meters from the sea.
This exceptional location next to the beach is perfect for a break with a dip and to be able to put another of our #HaveFun values into practice.
Requirements:
What do we need?
We have thought very well what we are looking for and what really matters:
- Bachelor's degree in marketing or related field.
- Minimum of 34 years of experience in a CRM leadership role
- Demonstrated experience leading successful CRM initiatives.
- Strong knowledge of CRM platforms and systems (Hubspot, Salesforce or similar)
- Excellent project management, organizational, and problemsolving skills.
- Excellent analytical skills, with the ability to analyze complex datasets and turn them into insights that drive strategies and solutions
- Strong verbal and written communication skills in English
- Experience in the utility sector is a plus.
Benefits
What do we offer?
The biggest source of our energy: our people
Join a company where people come first, with an unbeatable working environment and great talent where we truly live our values.
In support of this we offer a series of perks and benefits that allow you to be supported both personally and professionally.
SUSTAINABILITY
- Join Europe's first B Corp Certified electric utility company, and currently #1 in ESG world ranking for electricity companies.
- Number 1 in Sustainalytics' global ESG risk ranking in the independent power producer subcategory.
- EcoVadis Gold Medal for sustainability performance with a score of 73/100.
HEALTH & WELLNESS
- Private health insurance with Adeslas.
- Gym subscription to Andjoy (Gympass).
- Organic fruit every day.
- Tea & coffee in the office.
WORK-LIFE BALANCE
- Flexible Compensation Scheme on kindergarten, transportation and food with Cobee.
- Competitive Wifi rate with Unique.
- We believe in autonomy and personal accountability so we offer flexible working hours and the option to work remotely 6 days per month (19 per quarter).
- Referrals get rewarded if we hire talented people to join us that you recommend.
- Parking better rates at W Hotel.
- As a Babyfriendly company certified: Nursery inhouse to help integrate life and work for new parents.
SELF-DEVELOPMENT
- Team Building events.
- Access to training content.
- Our own library, with very diverse content.
- Free language classes in English, Spanish and Catalan lessons.
