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Digital Experience Manager
hace 3 meses
Job Description:
ABOUT OUR COMPANY HUMAN HEALTH
Human Health has an ambition to improve patient and business outcomes around the world through digital, data, analytics and technology.
Our ability to navigate our commercial model around the external environmental shifts, and internal changes to our portfolio, using these strategic capabilities will be key to our commercial success and ultimately decide how we fulfill our ambition.
The goal of the team is to accelerate our commercial transformation, with a focus on modernizing customer engagement for competitive advantage globally.
BRIEF DESCRIPTION OF POSITION
In a fast-changing and highly competitive environment, it is essential to adapt our go-to-market strategy and transform how we execute marketing and promotion to better meet customer needs and improve business result.
As part of the Customer Engagement & Data Strategy Area, focused on orchestrating a personalized and consistent Omnichannel Customer Experience, the Digital Experience Manager (DEM) will be accountable for the creation, configuration, launch, and support of facing digital products (web / mobile) for all external customer types at our Company.
As well as being accountable for the marketing technology to drive Digital Enablement with external customers mainly through our Health Care Professional (HCP) site.
The DEM should have a combination of business analysis and technical implementation experience paired with expert knowledge of online platforms and digital experiences mainly through owned channels.
A good understanding of the digital touchpoints of the customer will be critical to create personalized experiences across our Company digital ecosystem.
FUNCTIONS AND RESPONSIBILITIES
- Develop portal layout and maintain functionality of the site, supervising content for all pages while focusing on personalization and optimization of results. Ensuring branding guidelines implementation and compliance throughout all pages and contents and creating and maintaining site system documentation and processes.
- Defining roadmap and longterm goals for the site, enhancements and integration of new trends and technology.
- Involvement in planning, organization of team's backlog, implementation, and execution of omnichannel strategies and tactics acting as Product Owner with cross functional team support (global and local teams). Partner with global team on various initiatives, developing solutions that meet our business opportunities while providing flexibility and scale over time, running testing/UAT on all page's updates and configuration upgrades and promoting Spain as a bestinclass reference.
- Monitor site metrics aligned with omnichannel campaign results, keeping an eye on efficient performance of the portal and microsites.
- Responsible of compiling business requirements, functional and process design (including scenario design, flow mapping, etc.), prototyping, configuration, testing, training, and defining support procedures.
- Develop channel strategies based on data to deliver on key business objectives and a holistic approach to user experience, considering the entire user journey. Strategic mindset, able to identify areas for opportunity and optimization.
- Run workshops and have the ability to develop and present frameworks and methodologies to articulate delivery processes, operating models, solutions and barriers to facilitate discussion. Confident presenting proposals and results to business stakeholders.
- Team management: motivating and supporting team under pressure while managing multiple projects.
- Continue professional development in order to keep abreast of emerging technologies, trends, methods and best practices.
REQUIRED SKILLS & EXPERIENCE
- Bachelor's / Master's Degree (ideally Business, Marketing, MBA, Computer Science, Engineering, Information Management, or relevant disciplines preferred).
- Extensive experience in digital marketing, including customer experience design, content strategy, and channel strategy to meet customers and business goals.
- Expertise in website management and knowledge of backend process, CMS, especially WordPress VIP.
Figna or Adobe XD or Figma are desirable.
- Experience in owned web and mobile platforms, SEO, SEM, social media, and dynamic creative optimization in digital advertising.
- Management of reporting tools such as: Google Analytics, Hotjar, Google Optimize among others.
- CRM (Veeva), Marketing Automation (Salesforce Marketing Cloud) and Social Media platforms moderate knowledge is desired.
- Excellent organizational and leadership skills, strong interpersonal, prioritization, communication and presentation skills, including storytelling, and dat
