Brand & Communication Manager
hace 1 semana
Con una sólida presencia en el mercado y un compromiso con la innovación y la excelencia, esta empresa se dedica a ofrecer productos de alta calidad que mejoran la vida de sus clientes.
Descripción del Puesto En dependencia directa del Director de Marketing, el/la Brand & Communication Manager, será responsable de diseñar, implementar y gestionar las estrategias de comunicación y marca, tanto de manera directa como a través de agencias y profesionales especializados.
Este rol es crucial para fortalecer el posicionamiento de la marca en el mercado, asegurando una comunicación coherente y efectiva que impulse los objetivos comerciales y de marca de la empresa.
Responsabilidades Estrategia de Comunicación:
Definir y ejecutar planes de comunicación y marca alineados con la estrategia de negocio en España. Establecer el tono y código de comunicación de la marca, respetando las directrices corporativas.
Gestión de Campañas:
Crear y coordinar campañas de comunicación offline y online, garantizando una presencia integral y consistente en todos los canales.
Supervisar la creación de contenido y materiales para diversas plataformas y soportes.Análisis de Mercado:
Investigar y analizar la realidad de la marca y de los competidores en el mercado español. Recopilar insights a través de visitas a clientes y estudios de mercado para informar las estrategias de comunicación.
Colaboración y Soporte:
Apoyar a los clientes en sus acciones de comunicación locales, colaborando estrechamente con los equipos de Trade Marketing y Ventas.
Trabajar con organizaciones sin ánimo de lucro para gestionar proyectos de responsabilidad social bajo el paraguas de comunicación.Evaluación y Monitoreo:
Medir el impacto de las campañas y acciones de comunicación, analizando su efectividad en términos de tráfico, visitas y conversiones en ventas.
Gestionar el presupuesto de Brand & Communication, asegurando un control financiero eficiente.Relaciones y Formación:
Formar a clientes y empleados sobre la marca y las estrategias de comunicación. Actuar como enlace principal con la sede central en todos los temas relacionados con la marca y la comunicación. Requisitos 6-7 años de experiencia en roles parecidos. Sectores de preferencia; HealthCare y Gran Consumo.
Alto nivel de inglés:
C1. Dominio de estrategias de comunicación multicanal y teoría de comunicación. Experiencia en la creación y adaptación de estrategias de marca en un entorno multinacional. Conocimiento en investigación de mercados y evaluación de proveedores. Disponibilidad para viajar a nivel nacional el 50% del tiempo. Residencia en Madrid o alrededores. La empresa está ubicada en Tres Cantos. Excelentes habilidades de organización, planificación y gestión de proyectos. Capacidad analítica y de resolución de problemas. Fuertes habilidades de comunicación interpersonal y trabajo en equipo. Beneficios Salario competitivo compuesto por un fijo + variable. Horario Flexible. Trabajo híbrido; 2 días oficina/3 días teletrabajo. Seguro Médico. Seguro de Vida. Plan de Pensiones. Si estás interesado/a en esta oportunidad y cumples con los requisitos, por favor envía tu CV. Esperamos saber de ti pronto
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