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Brand Communication Manager
hace 3 meses
Company Description:
- More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe's leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
Brand Communication Manager who will drive brand awareness and traffic to zooplus' shops.
Being a part of a brand new team in a very strategic area of the business -
Own Brands Food, you will be one of the main drivers of the overall offsite campaign, partner, and vendor management to increase the number of new customers of zooplus and, thus, have an impact on the success of the business.
As a
Brand Communication Manager, you will take care of:
- End-to-end management of offsite campaigns, awareness, and traffic-driving initiatives including a budget, timeline, resource, and dependency management-
- Building relationships with various key internal stakeholders-
- Representing the offsite campaign team to both our internal and external vendors and partners-
- Analysing the initiative effectiveness and seeking out areas of improvement-
- Preparation and presenation of briefing information in partnership with brand management to agencies and partners-
- Definitition of KPIs and targets against which to measure success-
- Upward reporting of performance-
- Supporting regular planning cycles and calendarization initiatives-
- Budget management-
- Taking on department specific projects beyond campaigns as needed-
- Sharing best practice and new ideas to push an optimization mindset-
- Review of industry campaigns and sharing sources of inspiration
Qualifications: - University degree preferably with a focus on business administration / marketing or equivalent experience-
- 3+ years of relevant professional experience in marketing (preferably FMCG, retail, or pet food)-
- Initial experience in the independent management of brands or own brands-
- Knowledge of the relevant marketing processes ideally with a focus on e-commerce-
- Profound analytical skills coupled with a passion for numbers and big data-
- Ideally, already first international business environment experience-
- Very good written and spoken English, other foreign language skills an advantage-
- Expert knowledge of Microsoft Word, Excel, and PowerPoint
Additional Information:With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely or face-to-face at the office.
Our benefits:
20% discount in our zooplus shop
- Internal and external training
- Team events
- Private Medical Health Insurance
- Hybrid working model (up to 60% remote)
Want to know more? Learn more about who we are and what we do and visit our LinkedIn company profile.
