Affiliate & Meta Search Coordinator
hace 1 semana
Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries.
The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can service ethos.People are at the core of our business success and future.
Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time.
Together, we make Every Moment Matter.We are now looking for
Affiliate & Meta Search Coordinator to join our dynamic team here at Radisson Hotel Group
Primary Objectives
Ensure all operational activities within meta search and affiliate channels run smoothly in accordance with the deadlines to accelerate time to market and maximize performance
Review, monitor, and evaluate the performance for meta search and affiliates and optimize digital activities to increase key performance metrics
Contribute to the overall eCommerce strategy, performance, and profitability of the company
Description
The coordinator will work on projects related to the successful planning and execution of affiliate and meta search campaigns in close collaboration with broader business units.
The person should be able to manage different tasks simultaneously and follow-up on tasks, deal with day-to-day inquiries, and implement promotional campaigns.
Works closely with the ecommerce project manager, the connectivity partner, and global digital media agency to implement new hotel openings and ensure timely activation across all meta search engines.
It is a great time to join the business with the opportunity to work alongside a friendly team in a collaborative working environment.
Role and Responsibilities for Affiliate & Meta Search Coordinator
- Review, monitor, and evaluate the performance for meta search and affiliates
- Optimize digital activities to increase key performance metrics
- Support Head of Global Affiliates and Meta Search in coordinating all assets of the marketing campaigns in collaboration with the agency
- Ensure activation of digital marketing campaigns across all affiliate networks and meta search partners
- Seek for new opportunities such as future vendors and/or media sources for testing
- Review weekly, monthly reports and evaluate what is working well and identifying opportunities for further improvement
- Manage closely new hotel openings with the ecommerce team to ensure all the content and assets are created for timely activation on all meta search engines
- Liaise with the regional team and digital agency for local campaigns planning and activation across both channels
- Manage new partner onboarding, connectivity, and integration process in collaboration with other business units
- Respect guidelines for timely validation and payment processing with all vendors and partners
- Maintain good relationships with internal stakeholders (content team, brand team, digital team) and external partners (advertising agency, affiliate networks, meta search partners, publishers)
- Monitor and deliver the established process for price discrepancy across all meta search engines in collaboration with RevOps and distribution team.
- Understand and support with tracking issues, reporting problems, and technical integration challenges.
- Assist with any other ad hoc ecommerce marketing projects as needed to support the ecommerce team.
Skills and Experience
- Minimum 23 years of experience in performance marketing
- Good communication skills (both verbal and written)
- Excellent project management skills
- Be punctual and attention to detail
- Bachelor's degree
- English is a must; additional languages would be beneficial
- Ability to work autonomously and within team and crossfunctional teams
- Good understanding of performance models including CPA, CPC, CPL, CPM
- Thrive in a fastpaced environment with the ability to multitask and meet strict deadlines
- Selfmotivated with the ability to adapt to fast changing market conditions
- Prioritize daily, weekly, monthly, quarterly, and ad hoc workloads and tasks
- Must be flexible and able to accommodate a variety of priorities
- Passionate about online marketing and advertising and stay up to date on the latest digital media trends
- Good understanding broader digital marketing ecosystem
- Problem solving skills and ability to think outside the box
Technical Skills
- Experienced in digital
- Basic knowledge of affiliate and meta search user interfaces
- Familiarity with tagging, feeds and tracking
- Experienced in we
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