Director User Acquisition North America
hace 3 semanas
Our marketing campaigns attract new players to our games by using the latest technologies and collaborating with major companies in the industry. We are passionate about working as an interface between creativity, data and technology and our campaigns reach millions of people worldwide. Our close collaboration with experts around the world, flat hierarchies, and use of the latest technologies like AI is what we are proud of.
YOUR MISSION
Work closely with the EVP North America and North American studios to build a world-class user acquisition department and leverage economies of scale
Manage, develop and grow a high-performing team of user acquisition professionals
Set the marketing budget with the EVP North America, CFO North America and North American Studio Heads
Plan and manage online marketing campaigns to acquire new players worldwide
Monitor and optimize user acquisition campaigns (CPM, CPC, CPA/CPI, ROAS) according to profitability goals and analyze the related KPIs
Work closely with other departments, such as product development, data analytics, and customer support, to ensure a seamless user experience and optimize user acquisition efforts
Work with the VP Marketing EMEA to assess and develop the group's user acquisition strategy and how best to allocate user acquisition talent and insights across the group
Manage relationships with agencies and different advertising media partners, such as Facebook, Google, video networks and affiliates
Automate together with the teams to the highest degree possible in the market
Reporting line to the EVP North America
YOUR BACKSTORY
8+ of experience leading and running performance marketing strategies, bonus for experience on successful mobile titles (sustained top 100 grossing or better)
5+ years experience in free-to-play games
Hands on experience bringing new mobile games to market
Strong understanding of the customer development lifecycle from acquisition to retention and reactivation, including lifetime value (LTV) measurement and optimization to customer quality
Deep understanding of the online gaming industry, including the latest trends, player behavior and monetization models
Ability to work with senior executives but at the same time be hands-on on an operational level
Strong leadership and team management skills
Excellent communication and interpersonal skills to collaborate with cross-functional teams and build relationships with partners
Strong strategic thinking and problem-solving skills to identify opportunities and challenges and develop effective marketing strategies to achieve business goals
Excellent work ethic and ability to manage multiple projects in a results-oriented manner
ADDITIONAL INFORMATION
Location: Full remote work from the US or Canada
Target compensation: $150,000 to $225,000 per year. Actual salary is based on location and may vary depending on job-related knowledge, skills and experience
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