Theater Category Manager
hace 1 mes
Theater Category Manager (EMEA) – Displays & Docks
Description -
Context
HP’s Personal Systems Category is the primary interface in between the global product development teams (aka. GBUs) and the local revenue generating organizations (aka. Markets) and drives the product offering and sales enablement. The Displays & Docks global Category team manages HP’s portfolio of computer monitors across the Commercial and Consumer segments, as well as the Commercial docking stations, both product categories which are essential to the hybrid life experience across the world for optimal visualization and seamless connectivity at home, in the office and on the go.
Responsibilities
The Displays & Docks Theater Category Manager (TCM) is the federating and value-adding point of contact for the Markets into GBU and Category product lifecycle management colleagues, and vice-versa.
As TCM, you will:
ENGAGE
Market intimacy - Build and maintain an intimate understanding of Market dynamics (customer insight, distribution landscape, competition portfolio and sales and marketing activities, cultural and economic specifics, demand landscape, purchasing behaviors, decision-criteria and journeys, incremental business opportunities…), and regularly educate the rest of the organization on Market specifics.
Product mix - Understand Market landscape by monitoring product mix and performance, as well as competitive positioning (market share, pricing…) thanks to market data analysis. Maintain product knowledge at an actionable level by attending training sessions together with in-Market representatives and sales community members.
Orchestrate - To enable effective collaboration, organize and facilitate regular cadences and maintain a fruitful and efficient working relationship with Market leads, Category product lifecycle managers, and GBU stakeholders, to lead for growth with motivated field teams and backend technology and product experts. Facilitate best practice sharing across Markets.
Escalations - Manage current product-related escalations from Markets (e. g. specials and derivative requests such as deal enabling configurations, timing changes, cross-category solutions…), and drive to resolution, working closely with Technical Consultants, Category product lifecycle managers, and GBU experts.
ENABLE
Product launch - Support regional new product introduction (NPI) with enabling functions (demand planning, supply chain, pricing, marketing…) by ensuring launch needs are met, delivering cross-touchpoints training, and drive adoption of special derivative products and solutions. Influence launch forecasts, working with Category product lifecycle managers.
E&O optimization - Influence short term inventory to help deplete stock and motivate end-of-life and lifecycle extension decisions to minimize excess and obsolescence costs.
Ecosystem - Identify attach opportunities, recommend optimal solutions, deliver ‘better together’ experiences for customers.
Constantly seek efficiencies through process improvement and structuration of the activity.
GROW
Demand - Thanks to continuous attention and interaction, proactively anticipate needs and opportunities and reactively provide solutions. Identify and articulate additional demand opportunities and support needed, for both attach (e.g. primary equipment, connected to HP PCs) and standalone (e.g. connect to non-HP PCs, expansion, and renewal) businesses, and project-manage actions and decisions towards timely delivery of solutions. Drive execution of growth initiatives across the 4Ps.
Funding - Optimize in-Market usage of GBU rebate and incentive funding working together with the Business Management team and the GBU program manager.
Field presence - Contribute to regional/country events with customers and channel partners to positively impact demand.
Gain mindshare for Displays & Docks internally and externally.
Key metrics
You will be measured on market share and financial performance, optimization of the portfolio, Market satisfaction and deals enabled, success of growth initiatives, uptake of derivative products, volume forecast accuracy, contribution to the HP ecosystem, and demonstration of putting the HP values to work.
Education and Experience
7yrs+ IT/CE product management, category management, sales, or business development experience
Master-level engineer/business degree
Corporate, SMB, and consumer segment experience (use cases, purchasing process, distribution channels…).
Familiarity with IT technologies and systems
Knowledge and Skills
Highly knowledgeable of product/solution family and the business needs of the target customers.
Demonstrated knowledge of general marketing function either through education or work experience.
Project management and self-organization
Self-motivated
Passion for products
Communication skills (written, visual, presentation)
Interpersonal relationship and networking
Data analysis and reporting
Ability to lead through complexity and fast-paced environments. Reactive and fast.
Takes initiative and proactively anticipates solutions to potential issues.
Fast learner
Rigor and consistency
Business acumen and at ease with financials and numbers-crunching
Ability to focus on the fundamentals.
Languages
Fluent English
Fluency in other European languages is a plus.
Job -Marketing
Schedule -Full time
Shift -No shift premium (Spain)
Travel -25%
Relocation -No
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement
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