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Inbound Marketing Specialist

hace 3 meses


Barcelona, España Babel Profiles S.L A tiempo completo
¿Tienes formación en periodismo, ADE o marketing y experiencia demostrable en acciones de Inbound y marketing digital? ¿Te apasiona el yoga y bienestar y te gustaría formar parte de un equipo dinámico con personas afines?
Nuestro cliente es una plataforma líder online de yoga y meditación que ofrece cursos para todos los niveles y tiene como principal misión promover un estilo de vida más saludable, equilibrado y positivo. Buscan incorporar a su equipo una persona responsable de la estrategia de inbound marketing, que pueda liderar y ejecutar acciones destinadas a captar, convertir y retener a los usuarios.
Tareas

Proponer estrategias para captar y convertir leads, liderando proyectos específicos del departamento de marketing
Diseñar planes para reducir la cancelación de usuarios y recuperarlos, comprendiendo sus perfiles y necesidades
Investigar el mercado y perfiles de clientes para optimizar estrategias de adquisición y retención
Planificar y ejecutar acciones de contenido para diferentes canales, generando ideas y coordinando tareas
Ejecutar tareas en HubSpot y optimizar herramientas de automatización para mejorar la gestión de leads
Analizar resultados, proponer mejoras y coordinar con agencias externas cuando sea necesario

Requisitos

Nivel nativo de español
Nivel fluido de inglés
Especialista en Inbound marketing con experiencia solida de al menos 3 a 4 años en Inbound
Conocimientos de marketing digital, Data Análisis y Lead Nurturing son imprescindibles
Mínimo 3 años de experiencia utilizando Hubspot y trabajando en equipos de Marketing y/o agencias
Grado en Periodismo, Marketing, ADE o Economía. Postgrado o Master en marketing digital o similar es un plus
Excelencia en el desempeño, buscando constantemente mejorar la calidad del trabajo
Flexibilidad para adaptarse a cambios organizacionales y prioridades emergentes
Amplios conocimientos técnicos en herramientas y técnicas relevantes para el puesto
Capaz de liderar proyectos diversos de marketing y aportar ideas estratégicas
Tener un perfil analítico y planificador, con alta capacidad para establecer prioridades, diseñar planes de acción, trabajar con objetivos y métricas clave y tener los datos como principal apoyo a la hora de analizar resultados y tomar decisiones
Interés genuino en el bienestar

Beneficios

Salario competitivo + bonus
Horario de Lunes a Jueves 08:00-17:00 o 09:00-18:00 y Viernes 08:00-15:00
Modelo hibrido de trabajo (3 días en la oficina y 2 días desde casa)
Oficinas en el centro de Barcelona
Jornada intensiva en verano
Clases de Yoga
Entorno laboral participativo y positivo

Our recruitment process:

Paso 1: Entrevista con un Talent Partner de Babel Profiles
Paso 2: Entrevista online con el cliente
Paso 3: Prueba técnica
Paso 4: Entrevista en las oficinas