Client Development Manager
hace 1 mes
Directly reporting to the Store Director and to the Deputy Store Manager, the Client Development Manager has the role of supporting and coordinating the team in all marketing activities maximizing the impact on the return on investment.
The CDM will be challenged on the growth of the local client’s database and will perform actions to recruit new clients, retain existing clients, reactivate sleeping clients.
Moreover, she/he has the role of analyzing the customer database, coordinate the day-by-day CRM actions. She/he will be the direct contact of the Marketing department in HO to all the tasks and activity related to clienteling in boutique.
He/she will receive advanced training by HQ and participate to punctual seminars.
Missions Description - Daily Tasks
Clients database: assure the accuracy of the database (correct information).Follow-up actions: pursue and coordinate the team on follow-ups on clients (clients that purchased the previous day, walk-in clients, birthdays)
Specific CRM actions
Events and animations: develop the target list, follow the call campaign in store, control the attendance, pursue the follow-up actions on the attendees to maximize the results.OTOs campaigns: organize and follow the OTOs campaigns in store.Clients’ treatments: responsible for clients’ targeting, invitation process, ROI for HQ treatments; treatments proposals and organizational support for local initiatives.Gifting: responsible for the correct use of the clients’ gifts stock and coordination of the gifting actions (local celebration).Support the team in offering a high-end service in store (VIP room experience)Develop and retain partnerships for recruiting.Share figures and objectives on local clients on a weekly basis + dashboard study and analysis monthly (focused Client Dev; Diorly weekly)
Profilo
Profile Required
Knowledge of basic IT (Office)Product sensitivity and retail understandingRelative flair and imaginationAnalytical SkillsGood knowledge of Boutique business activityLuxury sensitivityRelationship SkillsOrganizational SkillsReactivity & Proactivity
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