Product Solutions Content marketeer CEE

hace 4 semanas

Málaga, España SD Worx A tiempo completo

SD Worx is a leading European provider of Payroll & HR services with global reach. We have offices in Europe and an office in Mauritius. Our goal? We bring people solutions to life. So, companies of any size can turn Human Resources into a source of value for the business and the people in it. Our people solutions span the entire employee journey, from getting people paid to attracting, rewarding, and developing talent. Are you ready to join us?

Are you passionate about driving buyer and value-centric content about HR solutions across different territories in Central Eastern Europe? Do you strive to translate complex products and solutions into clear, compelling messaging and visual stories? If so, you are the one we are looking for to join our European Solution marketing team.

As a Product Solutions Content Marketeer, you enable sales and marketing functions to promote and sell the SD Worx’ offering (HR and payroll software, outsourcing, consulting and insights) to clients and prospects by crafting differentiating messaging and content assets that showcase the value and benefits of our products and solutions to our target audience.

You will be part of the central Solution marketing team within the wider ‘Marketing excellence’ department with team members from all across Europe and Mauritius. You report into the Solution Marketing Manager based in Belgium.

What do we have to offer?

  • An attractive salary based on your experience and achievement. And the freedom to compose your personal benefit package.
  • A dynamic environment: flexible working hours and working from home – everything is negotiable
  • Learning opportunities: through an individual development plan and professional training
  • Career growth: whether you want to become more of an expert in your field our you want to expand your knowledge more horizontally, there is always room to grow within SD Worx


What do you have to offer?

 

  • You have a strong understanding of product marketing principles and the ability to develop content that resonates with specific buyer personas.
  • You have a master’s degree or equivalent level of experience and +5 year working experience in marketing. Experience in HR and/or technology are a plus.
  • You are fluent in Polish and English; any additional (Eastern) European language is a plus to support the CEE countries in Europe.
  • You have excellent writing and visual storytelling skills, with the ability to translate complex solutions into tangible benefits for the target audience.
  • Proven experience in content marketing, with a focus on product and solution messaging.
  • You have strong project management to manage multiple projects simultaneously and meet tight deadlines, being a great team player as well as an organized individual.
  • Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, dynamic environment.
  • You have creative thinking and problem-solving abilities, with a passion for driving measurable results.
  • You are experienced in working with cross-country and cross-functional teams virtually.

 

Which tasks can you expect?

 

  • You actively participate in the Go-to-market plans of existing and new solutions, with a focus on Poland, the Adriatic region and other CEE countries.
  • Content creation: You create compelling content assets tailored to different stages of the buyer’s journey from brand awareness, demand generation to convincing the prospect/customer in a 1-to-1 conversation. You know how to write copy and turn it into visually attractive collaterals that demonstrates how our solutions address specific customer pain points and solve their business challenges effectively. Examples are solution websites, sales decks, pitches, videos, customer stories and sales enablement content.
  • Sales enablement: You work closely with the sales team to create sales collateral, pitches, playbooks that empower them to effectively communicate the value proposition of our solutions to prospects and customers.
  • Content distribution: You make sure that all content assets are available in an easy to use way via a sales enablement platform.
  • Marketing and competitive analysis: You actively stay informed and leverage market and competitor insights to differentiate our offerings effectively in the market.
  • Collaboration: You create a collaborative environment with all stakeholders (sales, local marketing, portfolio & products, sales excellence and brand) to be aligned on deliverables, milestones and timings. You work together with our in-house digital marketing and graphic design agency to ensure that our websites and collateral are on brand.
  • Performance Tracking: You monitor the performance of product-focused content initiatives using the analytics of our tools and use data-driven insights to optimize content assets for maximum impact.

 


From many places, we work as one, moving from better to best together.

SD Worx lives diversity in the workplace. Diversity provides inspiration and innovation in our company. We particularly welcome applications from qualified talent, regardless of origin, nationality, gender, skin colour, ethnic and social background, religion, age, disability, sexual orientation and stage of life.

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