F&B Cluster Marketing

F&B Cluster Marketing & Communication - Minor Hotels Barcelona

Barcelona, ES Spain

A F&B Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region.

Definition of the Marketing & Communication Plan for Outlets

• Establishment of the Marketing & Communication plan.
• Plan adaptation throughout the year.

Branding and Concept

• Ensure visual and conceptual consistency for each outlet.
• Development of all stationery and communication/marketing materials required for each restaurant.

Digital Communication

• Handle publications to social media, supervise publications, materials, and shootings. Control monthly publication calendars.
• Coordinate with agencies and the e-commerce team.
• Optimize presence on key platforms (websites, Google Business Profile, reservations).

PR

• Coordinate the PR plan of each outlet’s hotel.
• Draft/Review press releases.
• Organize national and international press trips to promote the restaurant.
• Hosting: receiving journalists and influencers.
• Development of gifts for clients or press.
• Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.

Campaigns and Activations

• Ensure proper implementation of promotions and events.

Analysis and Visibility

• Establish KPIs, track them, and consolidate reports.
• Verify updates of websites, apps, and basic SEO.
• Analyze competition and digital trends.

Regional and Cross-Functional Coordination

• Align the strategy of the different outlets under a unified brand vision.
• Share best practices among hotels and ensure consistency across all markets.

Management of Suppliers and External Agencies

• Select, coordinate, and follow up with PR, social media, and design agencies.
• Validate deliverables and ensure compliance with timings and budgets.

Budget and Reporting

• Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B department.
• Control the assigned marketing investment.
• Prepare consolidated reports by country/region for Management and BU.

Reporting

• Direct reporting to the GM.

Skills

• Excellent capacity to plan, organize and manage priorities;
  
  
• Strategicthinking, in line with brand positioning and business objectives.
• Service oriented person
• Strong sense of aesthetics and creativity.
• Excellent communication skills, verbal and written, in Spanish and English;
  
  
• Experience / knowledge of graphic design tools
• Prior experience in Hospitality and Tourism/Gastronomy/Luxury experience
• Spanish mother tongue is mandatory plus high level of English

Qualifications

• Master/Bachelor's Degree in Marketing or Communication
• Minimum 2 years of experience in similar position

At Minor Hotels Europe & Americas, we are committed to shaping exciting careers around the world and fostering cross-cultural experiences. Our journey is driven by the passion and dedication of our amazing teams, who also enjoy exclusive benefits such as:

• Global experience – a diverse team representing over 150 nationalities.
• Challenging professional development opportunities , both nationally and internationally.
• A wide range of training programs to enhance skills.
• Well-being initiatives , including flexible working conditions.
• Employee recognition programs , such as our “Memorable Dates.”
• Opportunities to make a difference through our sustainability program and volunteering initiatives.
• Employee rates and promotions , with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program.