E-Commerce Trading Manager

Miista is looking for an A Coruña-based senior operational, technical and commercial role with end-to-end accountability for Miista's international digital trading channel, customer value and e-commerce execution. The successful candidate must be looking to relocate to A Coruña.

Lead Miista's global e-commerce business as a high-performing, brand-right and commercially sustainable trading channel, connecting product, content, technology, acquisition and customer experience.

The role

You are an experienced and commercially driven E-commerce Trading Manager responsible for the performance and day-to-day trading of Miista's international e-commerce business. This senior role sits at the intersection of trading, merchandising, digital operations, technology, performance marketing and customer experience.

Key responsibilities Commercial strategy and digital trading

• Own and evolve Miista's international e-commerce strategy, roadmap, annual budget, forecasts and trading plan in line with brand and business objectives.
• Take responsibility for digital-channel revenue, contribution margin, conversion, average order value, stock productivity, customer acquisition, retention and lifetime value.
• Lead the global trading calendar across product launches, seasonal moments, campaigns, promotions and market-specific opportunities, aligning stock, pricing, content, media and site readiness.
• Identify growth opportunities across markets, customer segments, categories, devices and acquisition sources while balancing demand, inventory, margin and brand positioning.
• Provide clear performance reporting, commercial insight, risks and recommendations to senior leadership.

E-commerce operations and team leadership

• Manage, coach and develop the in-house e-commerce administration role, setting clear priorities, service standards and operating rhythms.
• Manage the in-house e-commerce commercial photography and videography team, ensuring product content is accurate, distinctive, timely and fit for every required digital format.
• Manage the in-house trading and creative merchandising team, connecting commercial priorities with brand-right product presentation and storytelling.
• Build efficient workflows for product setup, copy, imagery, localisation, pricing, approvals, asset management, quality assurance and go-live readiness.
• Coordinate agencies, freelancers, platforms and technology partners, maintaining clarity over scope, budgets, delivery and performance.

Digital merchandising and customer journey

• Own digital merchandising, category presentation, product discovery, navigation, onsite search, recommendations and the end-to-end purchase journey.
• Use trading data, customer research, behavioural analytics and structured testing to improve conversion without weakening Miista's editorial and creative expression.
• Improve site speed, usability, accessibility, localisation, checkout, payment options, delivery communication, returns and post-purchase engagement.
• Partner with Retail, Operations, Finance, Merchandising, Production, Logistics and Customer Service to improve availability, fulfilment and e-commerce profitability.
• Partner with external developer to action improvements, and set out the roadmap for ongoing site improvements.
• Support Press and Wholesale with an accurate, current and brand-consistent digital catalogue, imagery, product information and relevant digital tools.

Performance marketing and digital growth

• Manage the in-house and external-agency digital marketing programme across acquisition, retargeting and conversion, with clear commercial targets and brand guardrails.
• Translate the brand and campaign strategy set with the Marketing and Branding Manager into channel plans, audiences, budgets, landing journeys, product priorities and measurable trading activity.
• Challenge agency recommendations constructively and maintain transparency over spend, fees, attribution, incrementality, tests and learnings.
• Lead structured experimentation across audiences, creative formats, messaging, offers, landing pages, merchandising and conversion journeys.
• Connect media investment with product availability, market opportunities, CRM, the trading calendar and profitable customer growth.

CRM retention and customer value

• Own the global CRM, retention and engagement strategy across email, SMS, loyalty and other relevant lifecycle channels.
• Develop segmentation and personalisation based on customer behaviour, preferences, purchase history, engagement and predicted value.
• Build lifecycle programmes spanning acquisition, onboarding, browse and basket recovery, post-purchase, reactivation, loyalty and advocacy.