SR. TRAFFIC MANAGER | Performance Marketing Specialist
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compañía líder en salud dental
con presencia nacional y oficinas en
Barcelona
, en plena expansión y con una visión clara: transformar la experiencia del paciente a través del marketing digital de alto rendimiento.
El reto: Serás el motor de nuestra
estrategia de captación digital
, liderando campañas multicanal orientadas 100% a resultados. Tu misión será maximizar el rendimiento de nuestras inversiones publicitarias y atraer miles de nuevos pacientes a nuestras clínicas. Diseñar y ejecutar campañas de
performance marketing
en Google Ads, Meta, YouTube, Display, Native, etc. Gestionar y optimizar el
presupuesto de captación nacional y por clínica
, asegurando el mejor ROAS y CPA. Coordinar agencias y equipos creativos para asegurar ejecuciones potentes y coherentes. Segmentar campañas por servicio, localización y perfil del paciente. Medir, analizar y optimizar resultados usando herramientas como
GA4, Looker Studio, Tag Manager y call tracking
. Proponer mejoras, automatizaciones y optimizaciones junto al equipo de sistemas y CRM. Garantizar el cumplimiento de la normativa del sector sanitario y la privacidad de datos. Lo que buscamos en ti: +4 años de experiencia en
performance marketing y paid media
, idealmente en sectores como salud, retail o entornos multiubicación. Dominio avanzado de
Google Ads, Meta Ads, GA4
y herramientas de análisis. Enfoque estratégico, orientación a resultados y ganas de liderar iniciativas de alto impacto. Proyecto estable en una
empresa referente del sector salud
en plena transformación digital. Rol estratégico con
alta autonomía y visión de negocio
. Ambiente dinámico, innovador y con
equipo multidisciplinar
. Modelo de trabajo
híbrido
desde nuestras oficinas en Barcelona. Project Manager - Marketing y Sistemática Comercial
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