VP of Revenue Marketing
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We work closely with Sales and Revenue Operations to decide where to focus, how to engage priority accounts and buying groups, and how Marketing investment translates into measurable pipeline, revenue and ROI. The function also partners closely with Product Marketing, Account Management and other teams to create a coordinated go-to-market motion.
We're looking for a VP of Revenue Marketing to lead the strategy and execution of Veriff's global revenue marketing engine, with clear accountability for pipeline creation, acceleration and marketing ROI. This is a high-impact leadership role for someone who knows how to build an integrated B2B marketing engine, brings deep expertise in ABM, and can balance strategy with true hands-on execution. Diagnose the current revenue marketing engine across funnel performance, channel mix, budget, attribution and team structure, and share clear findings with Sales and RevOps.
Deliver measurable growth in marketing-sourced and influenced pipeline against agreed targets, with investment shifted toward the channels proven to have the greatest impact.
Establish trusted reporting and attribution with RevOps, alongside a sequenced 12-month revenue marketing plan and clear team structure.
Senior B2B marketing leadership experience, ideally with 10+ years in enterprise SaaS or technology and experience leading across multiple marketing disciplines.
A strong track record of building demand-generation programmes that create measurable pipeline and revenue, with the ability to optimise channel mix based on commercial impact rather than lead or MQL volume.
Strong commercial and analytical skills, with fluency in funnel metrics, pipeline, attribution, conversion and marketing ROI, including experience owning and allocating budget.
Hands-on experience with web strategy, SEO and emerging AEO / AI-driven discovery.
Experience with customer marketing, lifecycle and advocacy programmes that have contributed to customer expansion.
Experience working in a global, multi-region go-to-market organisation.
We strive to be the benchmark for trust online, and we take pride in being a positive force. Flexibility to work from home
Extra recharge days on top of your annual vacation
Extensive medical, dental, and vision insurance to ensure you're feeling great physically and mentally
Learning and Development & Health and Sports budget that you are free to tailor to your own needs
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