Senior CRM Specialist: Multi-Channel Lifecycle
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King is seeking a Senior CRM Specialist in Barcelona to own end-to-end lifecycle communications for live game operations and player lifecycle management. You will drive retention, engagement and reactivation across channels with QA rigor and cross-functional collaboration.
You will own targeted campaigns, segment players, and test optimisations while working with internal teams and external partners to shape the CRM roadmap and deliver timely campaigns for seasonal events and feature launches.
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