Global Head of

The OpportunityLocation: Barcelona Language: English (mandatory) Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.
This role is critical to transforming media data into a core business driver, enabling:
•    smarter investment decisions
•    advanced performance measurement
•    scalable AI and data use casesThe Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.
Scope & Team LeadershipYou will lead a multidisciplinary team including:
•    Global Paid Media Data Manager
•    Global Social Data Data Manager
•    Global Media Data Product Manager
•    Global Media Tracking ManagerYou will build a strong center of expertise, combining:
•    media analytics
•    data governance & tracking
•    data productsWhat you'll get to do1. Media Data Strategy & Transformation
•    Define and lead the global Media Data strategy and roadmap
•    Position media data as a strategic asset supporting business growth and transformation
•    Build a long-term vision integrating: o    measuremento    consumer understandingo    AI-driven use cases2. Advanced Measurement & Performance Excellence
•    Lead end-to-end media measurement strategy, including: o    Attribution frameworkso    Brand & performance measurement
•    Oversee econometric and advanced analytics approaches to: o    quantify marketing impacto    optimize media investmentso    support budget allocation decisions
•    Drive the evolution towards holistic, cross-channel performance measurement3. Media Data Ecosystem, Governance & Tracking
•    Define and enforce global media data standards, including: o    tracking frameworks (tagging, pixels, taxonomy)o    KPI harmonizationo    data models across Paid / Owned / Earned
•    Ensure data quality, consistency, and scalability across all markets and platforms
•    Partner with Tech and Data Governance teams to build a robust, future-proof ecosystem4. Data Products & Scalable Activation
•    Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)
•    Define roadmap, use cases, and prioritization based on business value
•    Ensure delivery of self-serve, high-quality analytics assets
•    Drive adoption of data solutions across brands and markets5. Insight Generation & Business Impact
•    Transform complex analyses into clear, actionable business recommendations
•    Build strong narratives linking: o    media performanceo    consumer behavioro    business outcomes
•    Act as a trusted partner for senior stakeholders on media investment decisions6. Cross-functional Leadership & Stakeholder Management
•    Act as the key interface between Business, Media, Tech, Data, and external partners
•    Collaborate with: o    Global & Local Marketing teamso    Media agencieso    Tools vendorso    Data & Tech teams
•    Align stakeholders around a shared measurement and data vision7. Team Leadership & Capability Building
•    Build and lead a high-performing team of media data experts
•    Develop capabilities across: o    advanced analyticso    data product mindseto    business translation of insights
•    Create a culture of excellence, ownership, and innovationWe'd love to meet you if you haveExperience
•    12+ years in media analytics, data, or digital performance roles
•    Strong experience in advanced measurement (MMM, attribution, econometrics)
•    Proven track record managing complex, cross-functional programs
•    Experience leading teams and building data capabilities at scale
•    Background in consumer goods, beauty, or luxury is a strong plusTechnical & Functional Expertise
•    Deep understanding of: o    Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…) o    Media tracking & data collection (GA4, tagging, etc.)o    Cross-channel measurement frameworks
•    Strong analytical background (econometrics, statistics, modeling)
•    Experience with: o    SQL / data environments (Big Query)o    Data visualization tools (Tableau, Power BI, Looker)o    Data products and data lifecycle (from ingestion to activation)Leadership & Soft Skills
•    Strategic thinker with strong business knowledge
•    Ability to translate complex data into impact for business stakeholders
•    Excellent communication and influencing skills
•    High capability to manage multiple projects and stakeholders simultaneously
•    Strong collaboration mindset across business and tech teamsMindset
•    Business-driven and impact-oriented
•    Data expert with strong pragmatism
•    Curious, forward-looking, innovation-driven
•    Hands-on when necessary, but operating at strategic leadership levelWe welcome Creators Of All Ki