Marketing Director

About Graitec Group Graitec is a global leader in Building Information Modeling (BIM) solutions, designing and developing software that helps architects, engineers, and manufacturers design smarter and better. With over 30 years of innovation and an entrepreneurial spirit, we’ve tripled our revenue in just five years. Our North Star is clear — accelerate the digital transformation of the AECO industry and model the future. We achieve this by growing our recurring revenue through innovative software and services that drive adoption, integration, and lasting value for our customers. Our 800 experts across 30+ offices in 12 countries support more than 270,000 users worldwide. As a global Autodesk Platinum Partner, we combine world-class partnerships with our own cutting-edge software and services to drive performance and sustainability across the industry. At Graitec, we move fast and think big. We collaborate across teams and borders, embrace diversity, and challenge ourselves to innovate every day. We believe in doing the right thing, breaking down silos, and making an impact together. How we work: Growth, Agility, Innovation, Responsibility How we behave: Ambition, Engagement, One Graitec, Positive Energy Learn more about the Graitec Group: graitec-group.com/graitec-a-global-player About the Team Hiring The Campaign Execution team is the operational engine of Graitec's Growth Marketing function. We translate marketing strategy into always-on, measurable programs that generate pipeline and drive revenue across 13 countries. The team spans marketing automation, content, email execution, program operations, and global campaign delivery. Graitec is 40 years old and moving faster than ever. We are transitioning from a leading Autodesk reseller into a global IP software company — and marketing is central to that transformation. We have brand presence, a large customer base, and a growing product portfolio. What we need now is the execution infrastructure to convert that into predictable, scalable pipeline. This role exists because we are ready to move beyond campaigns. We run programs — launches, events, seasonal pushes — and we run them well. But we have not yet built the always-on growth engine that compounds over time: the lifecycle programs that never stop nurturing, the automation plays that respond to buyer signals in real time, and the performance loop that tells us what to scale and what to cut. That is what this Director helps build. Overview
* The Marketing Director (Global Campaign Execution) builds and leads the global marketing execution engine that converts audience engagement into qualified pipeline — evolving Graitec from discrete campaigns to always-on, AI-enabled growth programs that compound over time.
* Reporting to the VP, Global Growth Marketing, the Director leads a team of five and partners across Growth Marketing, Corporate Marketing, Solutions Marketing, SDR, Sales, and Revenue Operations. The VP sets strategy and organizational direction; this role owns the always-on execution engine and is accountable for its pipeline contribution. Always‑On Growth Engine:
* In partnership with the VP, help drive the transition from building campaigns from scratch each quarter to running programs that are always on — spending team time improving what works rather than restarting from zero.
* Design and build full‑funnel lifecycle programs — acquisition, activation, expansion, retention — that run continuously and compound over time.
* Manage the operating model within the strategic direction set by the VP — campaign frameworks, channel mix execution, audience segmentation, and the feedback loops that drive optimization Use AI tools to accelerate personalization, content generation, campaign testing, and performance analysis at scale. Campaign Orchestration & Pipeline Acceleration:
* Execute against campaign strategy set by the VP and Corporate and Solutions Marketing — translating strategy into activated, multi‑channel programs.
* Drive the campaign calendar, production timelines, and cross‑functional coordination across Growth Marketing, SDR, and Sales.
* Lead pipeline acceleration programs — ABM plays, nurture sequences, and SDR‑aligned follow‑up strategies — that move opportunities through the funnel.
* Identify the highest‑performing campaign motions, build the case to scale them, and present recommendations to the VP for approval. Marketing Automation, Data & Technology:
* Own the global marketing automation platform as a revenue system — not a broadcast tool — ensuring it operates with precision, segmentation, and measurable impact.
* Drive lead scoring, routing logic, nurture architecture, and CRM data quality in close collaboration with Revenue Operations.
* Implement the first‑party data strategy set by the VP — enabling signal‑based, personalized marketing at scale.
* Evaluate and recommend AI‑powered marketing tools that improve targeting accuracy, content relevance, and campaign efficiency.