CRM Copywriter
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Candidata/o ideal
Grado en Marketing, Comunicación, Inglés u otro campo relacionado.
Más de 3 años de experiencia en redacción, preferentemente en CRM, marketing digital o publicidad.
Conocimiento en estrategias de segmentación de clientes y personalización.
Excelentes habilidades de escritura, edición y revisión.
Familiaridad con plataformas de CRM como Salesforce, HubSpot o Marketo.
Funciones y responsabilidades
Desarrollo de textos creativos y persuasivos para campañas de CRM, alineados con la voz y directrices de la marca.
Colaboración con el Director de Arte para crear experiencias de cliente atractivas a través de múltiples canales.
Personalización de contenido para distintos segmentos de clientes mediante el uso de insights basados en datos.
Redacción de copys claros y atractivos para emails, SMS, notificaciones push, páginas de aterrizaje y otros materiales relacionados con CRM.
Colaboración con el Estratega de CRM y el Analista de Datos para mejorar los textos con base en métricas de rendimiento y feedback de los clientes.
Mantenerse al día con tendencias y mejores prácticas en CRM y marketing digital.
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