Web & Digital Manager (Accounting, Tax, Payroll & Legal services)

The Web & Digital Manager will be responsible for driving digital engagement, lead generation, customer insights, and online brand visibility across all markets and business units. This role will own the company's digital ecosystem, ensuring the website, email marketing, social media channels, and digital acquisition activities operate effectively to support revenue growth.

The successful candidate will combine strategic thinking with hands-on execution and possess a strong understanding of digital marketing, analytics, website management, customer segmentation, and marketing technology. They will also have strong stakeholder management skills with the ability to engage with senior managers. Prior experience and knowledge of international corporate services including legal set-up, transfer pricing, accounting, tax compliance is required.

Key Roles and Responsibilities Website Management & Optimization

Own, maintain, and continuously enhance the corporate website to ensure optimal performance, usability, and user experience

Coordinate website updates, content publishing, and technical improvements,

Identify opportunities to improve website conversion rates and customer engagement

Ensure all website content reflects brand, product, and commercial objectives

Monitor website health, functionality, security, and compliance requirements

Digital Demand Generation

Develop and execute digital acquisition strategies that attract qualified prospects and support commercial growth objectives

Support Director of Strategic Growth Marketing acquisition campaigns through digital channels and lead generation initiatives

Ensure all website-generated leads are accurately captured, tracked, and routed through the CRM system

Monitor lead quality, source attribution, and conversion performance

Develop audience lists and campaign segmentation to improve targeting and campaign effectiveness

Analyze customer, prospect, and behavioral data to identify trends and opportunities

Generate actionable customer insights to support campaign planning and commercial decision-making

Email Marketing

Develop and execute email marketing strategy

Create and manage email marketing calendars, workflows, and automation,

Monitor delivery, engagement, conversion, and performance metrics

Continuously optimize content, audience segmentation, and campaign effectiveness

SEO, SEM & AI Search Optimization

Develop and execute SEO strategy to improve organic visibility and website traffic

Manage SEM activities and coordinate paid search initiatives where applicable

Monitor keyword rankings, search performance, and competitive digital activity

Identify opportunities to improve visibility across emerging AI-powered search environments and digital discovery platforms

Recommend and implement technical and content improvements to support search performance

Analytics & Performance Reporting

Establish regular reporting on website traffic, digital engagement, lead generation, campaign effectiveness, and channel performance

Monitor key digital marketing KPIs and provide recommendations for optimization

Produce regular dashboards and insights for CMO

Promote a data-driven approach to digital marketing decision-making

Social Media Strategy

Design, execute, and monitor the company's social media strategy

Manage content planning, publishing schedules, and channel performance

Ensure social activity supports acquisition, cross-selling, and brand objectives

Monitor audience engagement and identify opportunities to improve reach and effectiveness

Coordinate with internal stakeholders to generate relevant and timely content

Online Reputation & Third-Party Digital Presence

Monitor and maintain the company's digital presence across third-party platforms

Manage online reviews, directory listings, business profiles, and external digital references

Coordinate responses and corrective actions as appropriate

Ensure consistency of company information across all digital properties

Requirements

Spanish and English language skills

Experience managing websites, email marketing systems, and digital campaigns

Strong understanding of SEO, SEM, web analytics, and lead generation best practices

Experience working with marketing automation and customer segmentation tools

Experience in international corporate services including legal set-up, transfer pricing, accounting, tax compliance

The successful candidate will be:

Highly analytical and data-driven

Technically proficient with marketing technology platforms

Commercially minded with a s