F&B Cluster Marketing

A F&B Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region. Definition of the Marketing & Communication Plan for Outlets
* Establishment of the Marketing & Communication plan.
* Plan adaptation throughout the year. Branding and Concept
* Ensure visual and conceptual consistency for each outlet.
* Development of all stationery and communication/marketing materials required for each restaurant. Digital Communication
* Handle publications to social media, supervise publications, materials, and shootings. Control monthly publication calendars.
* Coordinate with agencies and the e-commerce team.
* Optimize presence on key platforms (websites, Google Business Profile, reservations). PR
* Coordinate the PR plan of each outlet’s hotel.
* Draft/Review press releases.
* Organize national and international press trips to promote the restaurant.
* Hosting: receiving journalists and influencers.
* Development of gifts for clients or press.
* Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted. Campaigns and Activations
* Ensure proper implementation of promotions and events. Analysis and Visibility
* Establish KPIs, track them, and consolidate reports.
* Verify updates of websites, apps, and basic SEO.
* Analyze competition and digital trends. Regional and Cross-Functional Coordination
* Align the strategy of the different outlets under a unified brand vision.
* Share best practices among hotels and ensure consistency across all markets. Management of Suppliers and External Agencies
* Select, coordinate, and follow up with PR, social media, and design agencies.
* Validate deliverables and ensure compliance with timings and budgets. Budget and Reporting
* Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B department.
* Control the assigned marketing investment.
* Prepare consolidated reports by country/region for Management and BU. Reporting
* Direct reporting to the GM. Skills
* Excellent capacity to plan, organize and manage priorities;
* Strategic thinking, in line with brand positioning and business objectives.
* Service oriented person
* Strong sense of aesthetics and creativity.
* Excellent communication skills, verbal and written, in Spanish and English;
* Experience / knowledge of graphic design tools
* Prior experience in Hospitality and Tourism/Gastronomy/Luxury experience
* Spanish mother tongue is mandatory plus high level of English Qualifications
* Master/Bachelor's Degree in Marketing or Communication
* Minimum 2 years of experience in similar position At Minor Hotels Europe & Americas, we are committed to shaping exciting careers around the world and fostering cross-cultural experiences. Our journey is driven by the passion and dedication of our amazing teams, who also enjoy exclusive benefits such as:
* Global experience – a diverse team representing over 150 nationalities.
* Challenging professional development opportunities, both nationally and internationally.
* A wide range of training programs to enhance skills.
* Well-being initiatives, including flexible working conditions.
* Employee recognition programs, such as our “Memorable Dates.”
* Opportunities to make a difference through our sustainability program and volunteering initiatives.
* Employee rates and promotions, with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program.