Online Marketing Analytics Manager
Hace 5 días
España
Edreams Odigeo
Jornada completa
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As you think about your next bold career move are you ready to shape the future of digital marketing with data and AI?
Start your journey with us We are seeking an ambitious experienced Online Marketing Analytics Manager to join our Marketing Performance organization in Barcelona In this role you will lead and continue building a talented team of analysts drive our advanced analytics and AI agenda and turn complex data into strategic growth for our global business Why eDreams ODIGEO Join the worlds leading travel subscription platform We pioneered Prime the first and worlds leading travel subscription programme since launching in ***
* Millions of Prime members every year across multiple markets 5 brands: eDreams GO Voyages Opodo Travellink and the metasearch engine Liligo This entire Prime experience is powered by a proprietary industryleading AI platform that delivers a smarter hyperpersonalised service and comprehensive travel experience globally to its members Diversity is our strength thats why our eDOers are coming from different nationalities from all continents 99 permanent contracts Prime members are subscribed to global travel gaining access to a comprehensive multiproduct offering for all their travel needsincluding hotels rail flights dynamic packages and car rental among others compounded by industryleading flexibility features and exclusive memberonly benefits What you will do: The Roles
Key Responsibilities
As an eDOer you will have clear objectives exciting challenges and a transparent view of how your work directly contributes to our global company goals and our customers As our Online Marketing Analytics Manager you will be in charge of: Shaping the Strategy: Define and execute the analytics and reporting strategy for our online marketing campaigns ensuring longterm value generation through deep actionable insights and datadriven decisionmaking Pioneering AI amp; Automation: Champion the strategic adoption and implementation of AI within our marketing analytics ecosystem You will leverage predictive modeling and intelligent automation to transform raw data into forwardlooking insights keeping us at the absolute cutting edge of marketing innovation Driving Innovation: Design track and analyze experiments while helping build a continuous test and learn agenda across marketing channels Leading amp; Translate complex business questions into functional analyses Extract manipulate and model data from diverse sources using Python R or SQL and collaborate with stakeholders to bring your insights to life Performance Reporting: Report on overall campaign performance to senior management evaluating success and delivering clear insights from multiple analytical angles How you will do it Our Ways of Working and Core Mindset Stakeholder Collaboration: Deeply understand business requirements by working closely with key stakeholders combining their needs with your deep knowledge of digital marketing analytics and statistics to build bestinclass practices ImpactDriven Prioritization: Effectively prioritize projects and requests to drive consistent progress against our Objectives and Key Results OKRs Agile Execution: Work and adapt in a fastpaced agile and lean environment focused on delivering continuous value to our customers Strategic Focus: Manage multiple selected projects simultaneously without losing sight of the big picture Culture of Growth: Empower and develop junior team members fostering a supportive environment and contributing positively to our shared growth mindset What you need to succeed:
Your Profile
Skills and Experience Bring your unique perspective speak up and offer disruptive solutions You will have the opportunity to learn grow and make a real impact on our business Here is what we are looking for: Core
Requirements:
Education:
Degree in a quantitative or technical field such as Statistics Mathematics Physics Computer Science Engineering or a related discipline Analytical Mindset: Excellent analytical thinking with fluency in data analysis and a proven ability to translate complex data into compelling stories data storytelling Curiosity amp; Naturally curious and highly proactive with a relentless drive to dig beneath the surface solve complex business challenges and take full ownership of endtoend outcomes Business Acumen: Exceptional business intuition and contextawareness Proven track record of grounding analysis in core business metrics and translating goals into actionable strategies that prioritize real trading impact over technical complexity Proven Track Record: Solid professional experience in digital marketing analytics roles with prior experience mentoring or managing other analysts Technical Toolkit: Strong proficiency in writing SQL queries to extract and manipulate data Experience or knowledge working with Python R or similar programming languages for data manipulation and statistical analysis Experience building dashboards using data visualization tools eg Looker Studi
* Millions of Prime members every year across multiple markets 5 brands: eDreams GO Voyages Opodo Travellink and the metasearch engine Liligo This entire Prime experience is powered by a proprietary industryleading AI platform that delivers a smarter hyperpersonalised service and comprehensive travel experience globally to its members Diversity is our strength thats why our eDOers are coming from different nationalities from all continents 99 permanent contracts Prime members are subscribed to global travel gaining access to a comprehensive multiproduct offering for all their travel needsincluding hotels rail flights dynamic packages and car rental among others compounded by industryleading flexibility features and exclusive memberonly benefits What you will do: The Roles
Key Responsibilities
As an eDOer you will have clear objectives exciting challenges and a transparent view of how your work directly contributes to our global company goals and our customers As our Online Marketing Analytics Manager you will be in charge of: Shaping the Strategy: Define and execute the analytics and reporting strategy for our online marketing campaigns ensuring longterm value generation through deep actionable insights and datadriven decisionmaking Pioneering AI amp; Automation: Champion the strategic adoption and implementation of AI within our marketing analytics ecosystem You will leverage predictive modeling and intelligent automation to transform raw data into forwardlooking insights keeping us at the absolute cutting edge of marketing innovation Driving Innovation: Design track and analyze experiments while helping build a continuous test and learn agenda across marketing channels Leading amp; Translate complex business questions into functional analyses Extract manipulate and model data from diverse sources using Python R or SQL and collaborate with stakeholders to bring your insights to life Performance Reporting: Report on overall campaign performance to senior management evaluating success and delivering clear insights from multiple analytical angles How you will do it Our Ways of Working and Core Mindset Stakeholder Collaboration: Deeply understand business requirements by working closely with key stakeholders combining their needs with your deep knowledge of digital marketing analytics and statistics to build bestinclass practices ImpactDriven Prioritization: Effectively prioritize projects and requests to drive consistent progress against our Objectives and Key Results OKRs Agile Execution: Work and adapt in a fastpaced agile and lean environment focused on delivering continuous value to our customers Strategic Focus: Manage multiple selected projects simultaneously without losing sight of the big picture Culture of Growth: Empower and develop junior team members fostering a supportive environment and contributing positively to our shared growth mindset What you need to succeed:
Your Profile
Skills and Experience Bring your unique perspective speak up and offer disruptive solutions You will have the opportunity to learn grow and make a real impact on our business Here is what we are looking for: Core
Requirements:
Education:
Degree in a quantitative or technical field such as Statistics Mathematics Physics Computer Science Engineering or a related discipline Analytical Mindset: Excellent analytical thinking with fluency in data analysis and a proven ability to translate complex data into compelling stories data storytelling Curiosity amp; Naturally curious and highly proactive with a relentless drive to dig beneath the surface solve complex business challenges and take full ownership of endtoend outcomes Business Acumen: Exceptional business intuition and contextawareness Proven track record of grounding analysis in core business metrics and translating goals into actionable strategies that prioritize real trading impact over technical complexity Proven Track Record: Solid professional experience in digital marketing analytics roles with prior experience mentoring or managing other analysts Technical Toolkit: Strong proficiency in writing SQL queries to extract and manipulate data Experience or knowledge working with Python R or similar programming languages for data manipulation and statistical analysis Experience building dashboards using data visualization tools eg Looker Studi