Medical writer life science
Hace 1 semana
España
greenparkcontent
Jornada completa
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Role Description – Medical Copywriter
FTC –12 monthcontract
Hybrid in Barcelona or Madrid
Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d'etre is to create amazing content that people and algorithms love. Through data-led and performance-driven search and social contentto help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.
As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. 'This Copywriter should possess an understanding of pharmaceutical marketing and be able to communicate brand objectives to authentically connect with audiences. The Copywriter will need to translate complex details of various therapeutic areas (Oncology, CVRM, RIA, V&I and RDU) and thoroughly understand the products, their scientific position, brand guidelines, and marketing goals to develop digestible promotional content and messaging across channels.
This position requires a highly detailed, creative thinker with excellent storytelling abilities, as well as a love for life sciences, research, and annotation. This role will help craft bold and evocative marketing messages, promotional-only training materials, and digital content that engages and influences sales teams, HCPs, and patients and their caregivers.
The role of a copywriter is influenced by the demands of fast-paced omnichannel environment with equal importance on creativity, being on-brand, on-time, and aligned with regulatory guidelines and processes. A successful copywriter will be a quick learner with a versatile writing style and a curious mind.
Creating and executing innovative and effective content strategies and communication campaigns based on secondary market research and insights
Analysing available data for a market, competitors, and the needs/preferences of our audience to help our team create relatable and captivating content
Responsible for ensuring the quality of all externally facing content and adherence to our brand voice, tone, and writing style
Monitoring the execution of the established plans and strategies
Deciding on content formats and publishing dates
Research and understand the clients' needs and target audiences, through an online search, review of existing research, and interviews with subject matter experts
Write original copy and edit content for a range of marketing and communications materials; Minimum3+ years' experience in a fast-paced, high-volume environment in promotional content development for pharma industry (pharma marketing/health care advertising/sales/ copywriting)
A degree/diploma in health science (medicine/pharma/biology/biosciences etc) AND/OR a degree/diploma in communications with experience of copywriting for pharma promotional marketing. Experience with print + digital assets in pharma marketing. Experience with global brands will be a plus.
Understand and internalize brand guidelines and strategy, to implement the same in developing collaterals for the client
Work closely and flexibly with design, brand, production, digital, and product teams to deliver strategic initiatives
Establish andmaintainthe highest possible standards of promotional content
Stay updated onappropriate styleguidelines and brand voice for consistency in messaging
Effectively use company project management and communication software
You are a Data-driven storyteller thatis capable of synthesizingcomplex concepts into engaging narratives that deliver real value to customers (HCP's & Patients) and position the brands superiority
Exceptional writing and research skills
We welcome and celebrate every background, identity, and experience across our global workforce.