Senior Product Marketing Manager

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Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.
Part of something biggerToday we're part of Cegid, a European leader in cloud software for finance and accounting. We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.
The Product Marketing Team at ShineThe Product Marketing team within the Global Accounting Tribe sits at the intersection of Product and Revenue. We turn product strategy, customer insight and market intelligence into clear positioning and go-to-market plans that help our products win in each local market.
In Spain, you will work particularly closely with the Spain Invoicing & Accounting Business Unit, Product Managers, Growth, CRM, Sales and Customer Support. You will be the key Product Marketing partner connecting global product strategy with the realities of the Spanish market.
Your role as a Senior Product Marketing Manager – Invoicing & Accounting SpainYou will own how Shine's Invoicing & Accounting products reach, land with and grow their customer base in Spain. Operating as the product-side counterpart to the Spain Business Unit Lead, you will translate global positioning and product strategy into locally relevant market positioning, GTM execution, competitive intelligence and lifecycle activity.
Success means creating a coherent market story across products and customer segments, supporting product and commercial decisions with strong local insight, and delivering measurable impact across acquisition, activation, conversion, adoption and retention.
Size the Spanish market, monitor customer, competitive, regulatory and ecosystem developments, and maintain clear positioning, differentiation and pricing benchmarks.
Build an ongoing rhythm of customer insight using interviews, surveys, in-app feedback, behavioural data and Sales/Customer Support input. Positioning, offer & GTM: Own Spanish market positioning and local GTM strategy, using global positioning as the foundation while adapting or challenging it when local customer needs, competition, pricing or regulation require it.
Create a coherent narrative across products at different maturity stages, protecting existing propositions while helping define how customers move towards the future Shine offering without unnecessary friction or churn.
Product and commercial opportunities: Translate local market signals into clear recommendations for Product Managers and the Business Unit, including input into roadmap priorities, offer architecture, pricing and monetisation.
Own how the products are presented across the Spanish website, onboarding, activation flows and in-app communication. Build and run local GTM plans for launches and major product changes, coordinating Product, Growth, CRM, Sales and Customer teams so the market is fully launch-ready.
Work day-to-day with the Spain BU Lead, Product Managers, Product Analytics, Growth, CRM, Sales and Customer Support, taking responsibility for PMM outcomes rather than only deliverables.
Job located in Madrid, with possibility of two remote working days per weekAbout youYou combine strategic thinking with hands-on execution and are comfortable owning complex topics end-to-end.
You have relevant experience in Product Marketing, Growth, Product or Product-led Marketing within B2B SaaS, Consumer SaaS, fintech or a similarly competitive digital environment.
You are strong in market and competitive analysis and can turn complex product capabilities into clear, differentiated value propositions for specific customer segments.
You are comfortable with customer research and quantitative data, and know how to combine qualitative insight with funnel, product and behavioural metrics.
You understand commercial topics such as pricing, packaging, monetisation and upsell, and can contribute credibly to offer decisions.
You are a strong stakeholder manager who can influence across Product, Revenue, local teams and global functions without relying on formal authority.
You are fluent in Spanish (C1 or higher) and comfortable working professionally in English.
Experience in invoicing, accounting, ERP, fintech, payments, payroll or another regulation-driven SaaS category is a strong plus.
Our recruitment process30' call with Saskia (Talent Aquistion)40' interview with Hiring Manager (deep dive into Product Marketing craft, strategic thinking and role fit)Business case / technical interview — practical discussion around a relevant Spain I&A challenge, including positioning, GTM thinking and prioritisation. xqysrnhFinal interview — conversation with key cross-functional