Senior Customer Marketing Specialist

End Customer Marketing Specialist We are looking for an End Customer Marketing Specialist, located at our office in Madrid. Axis is a fast-growing, innovative IT company with a global footprint. Our products and solutions focus on network video surveillance, access control, intercoms, and audio systems based on modern, open technology platforms. We are a Sweden-based company with around 5,000 employees in more than 50 countries. The End Customer Marketing Specialist is responsible for developing and driving our marketing strategy in Iberia to support sales growth, accelerate demand generation, and build strong brand preference across targeted End Customer accounts. The role requires coordinating across a wide variety of marketing tactics, with a focus on Campaign Management, Digital Marketing, Account-Based Marketing (ABM), Demand Generation, Events, and Content Marketing and a focus on various segments such asSmart City, Critical infrastructure and BusinessIntelligenceandOperationalEfficiency. It is critical to be able to work both strategically (creating marketing plans and managing the territory budget) and practically (executing daily campaigns with attention to detail). Lastly, you will serve as a key ambassador for the Axis brand and reputation. Set the strategic territory plan with a 360° understanding of market opportunities, local dynamics in Iberia, and the wider Southern Europe/EMEA strategy Leverage diverse marketing channels and tactics (digital advertising, content marketing, ABM, webinars, trade shows, proprietary customer events, the Axis Experience Center, etc.) Identify target audiences and build automated nurture tracks using Salesforce and Pardot (Marketing Cloud Account Engagement) Follow up and nurture leads to maximize conversion rates, pipeline impact, and marketing ROI Measure, analyze, and report campaign performance, sharing actionable recommendations with regional leadership regularly Manage the local marketing budget, vendor contracts, and invoicing in accordance with corporate financial governance Define and execute the local communications plan, coordinating press releases, case studies, and newsroom articles Own and maintain the local website pages on axis.com to ensure fresh, accurate, and localized content Proofread, validate, and localize translated marketing materials We are looking for a proactive, collaborative professional with great interpersonal skills who thrives as an energetic team player. Excellent communication and relationship-building skills are essential, as you will work cross-functionally across internal teams and external partner networks. Degree in Marketing, Communications, Business Administration, or a related field 5+ years of experience in a similar B2B marketing role 2+ years of experience with integrated marketing Strong relationship-building skills, with the ability to foster a win-win partnership with the Spanish sales team and align with the Sales Manager Iberia Data-driven, analytical approach Knowledge of Salesforce and Pardot Fluency in Spanish and English Fluency in Portuguese is a strong advantage Internal team and networking events across Spain, Southern Europe, and the EMEA region Health insurance for employees and their families Continuous learning, training, and professional development opportunities All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. Permanent Employment We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader,

we offer
solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.