Brand Manager Respiratory

Mission The Marketing Solution Partner for Primary Care will play a key role in driving impactful marketing solutions by leveraging a deep understanding of the Primary Care (AP) environment. This role is responsible for leading strategic projects, fostering strong collaborations with scientific societies, and ensuring the development of relevant, high-value initiatives that enhance engagement with healthcare professionals. Key Responsabilities1. Market Insight & Strategic Contribution
* Develop and maintain a deep understanding of the Primary Care landscape, including healthcare professionals' needs, patient pathways, system challenges, and emerging opportunities.
* Translate market insights into actionable strategies and value-driven initiatives that improve disease awareness, diagnosis, patient identification, disease control, and treatment optimization.
* Identify opportunities to accelerate growth through earlier intervention, improved patient management, and enhanced healthcare professional engagement. 2. Strategic Project Ownership
* Full ownership of strategic projects of high-impact educational, scientific, and customer-focused initiatives addressing unmet needs in Asma and COPD.
* Drive the development of solutions that support healthcare professionals in improving patient outcomes and quality of care.
* Ensure all initiatives are aligned with franchise priorities and contribute to both customer value and business objectives. 3. Scientific Societies Engagement
* Design and execute a comprehensive engagement plan with Primary Care scientific societies, including SEMFYC, SEMERGEN, SEMG, and GRAP.
* Establish long-term strategic partnerships with opinion leaders, society representatives, and key stakeholders within the Primary Care ecosystem.
* Promote co-creation initiatives that contribute to advancing respiratory care standards and clinical practice. 4. Cross-Functional Franchise Leadership
* Act as the Primary Care lead within the respiratory franchise, ensuring the perspective of Primary Care is embedded across strategic and tactical planning.
* Partner closely with the Asthma and COPD Marketing Solution Partners to translate disease-area strategies into impactful Primary Care initiatives.
* Collaborate with Medical Affairs, Sales, Market Access, Digital, and Comex teams to ensure excellence in execution. Key RequirementsExperience & Knowledge
* Solid experience in marketing, project management, or commercial roles within the healthcare/pharmaceutical sector.
* Strong knowledge of the Primary Care ecosystem in Spain.
* Experience in managing strategic projects and stakeholder engagement initiatives.
* Familiarity with scientific societies and healthcare networks is highly valuable.
* Strong strategic thinking with the ability to connect insights to execution.
* Excellent project management and organizational skills.
* High stakeholder management and influencing capabilities.
* Strong communication and collaboration skills.
* Proactive mindset, ownership, and results orientation.
* Ability to work cross-functionally in complex environments. Key Sucess Indicators
* Successful delivery and impact of strategic projects (e.g., Ágora Respiratorio).
* Strength and quality of relationships with scientific societies.
* Effectiveness of engagement plans and initiatives in AP.
* Contribution to brand positioning and business objectives in Primary Care. xqysrnh
* Cross-functional alignment and execution excellence.