Campaign Manager
Hace 2 días
Barcelona, Cataluña, España
WPP
Jornada completa
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Experteer Overview In this role you will own end-to-end CRM campaigns across multiple channels and international markets, translating briefs into actionable plans and ensuring flawless delivery. You’ll work with cross-functional teams to orchestrate personalized customer communications at scale. Expect hands-on campaign execution, performance analysis, and continuous optimization. This is a chance to shape how leading brands connect with customers, leveraging Salesforce Marketing Cloud or Braze in a global, collaborative environment. Compensaciones / Beneficios
• Own end-to-end CRM campaign execution across multiple channels and markets
• Translate client briefs into delivery plans and requirements
• Define audience segmentation strategies for personalized communications
• Coordinate production across designers, HTML developers, data analysts and strategists
• Configure, test, launch, and monitor campaigns in Salesforce Marketing Cloud and Braze
• Ensure campaigns meet QA standards through testing and validation
• Manage timelines and stakeholder expectations across concurrent projects
• Analyze campaign performance and provide insights against KPIs
• Collaborate with analytics and data teams to measure effectiveness and identify optimizations
• Support development of automated customer journeys and lifecycle programs
• Contribute to CRM best practices, operational excellence and innovation Responsabilidades
• 1-2 years of experience in CRM Campaign Management or similar roles
• Hands-on experience with Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot or comparable CRM tech
• Experience managing end-to-end campaign delivery processes
• Strong understanding of audience segmentation and customer journey orchestration
• Experience with campaign reporting and CRM KPIs
• Ability to coordinate multiple stakeholders and projects
• Excellent communication and client-facing skills
• Understanding of HTML email production processes and CRM ecosystems
• Knowledge of customer data structures; SQL a plus
• Fluent English written and spoken Requisitos principales
• private health insurance
• hybrid working model
• training budgets and certifications
• flexible benefits package through Cobee
• wellbeing initiatives
• team events and cross-discipline workshops
• Own end-to-end CRM campaign execution across multiple channels and markets
• Translate client briefs into delivery plans and requirements
• Define audience segmentation strategies for personalized communications
• Coordinate production across designers, HTML developers, data analysts and strategists
• Configure, test, launch, and monitor campaigns in Salesforce Marketing Cloud and Braze
• Ensure campaigns meet QA standards through testing and validation
• Manage timelines and stakeholder expectations across concurrent projects
• Analyze campaign performance and provide insights against KPIs
• Collaborate with analytics and data teams to measure effectiveness and identify optimizations
• Support development of automated customer journeys and lifecycle programs
• Contribute to CRM best practices, operational excellence and innovation Responsabilidades
• 1-2 years of experience in CRM Campaign Management or similar roles
• Hands-on experience with Salesforce Marketing Cloud, Braze, Adobe Campaign, HubSpot or comparable CRM tech
• Experience managing end-to-end campaign delivery processes
• Strong understanding of audience segmentation and customer journey orchestration
• Experience with campaign reporting and CRM KPIs
• Ability to coordinate multiple stakeholders and projects
• Excellent communication and client-facing skills
• Understanding of HTML email production processes and CRM ecosystems
• Knowledge of customer data structures; SQL a plus
• Fluent English written and spoken Requisitos principales
• private health insurance
• hybrid working model
• training budgets and certifications
• flexible benefits package through Cobee
• wellbeing initiatives
• team events and cross-discipline workshops