Product Marketing Specialist

* Develop and continuously refine product positioning, value propositions, and messaging across our portfolio.
* Translate complex technical capabilities into clear, differentiated business benefits for enterprise retail decision-makers.
* Build messaging frameworks tailored to different buyer personas, markets, and industries.
* Monitor competitors, market trends, and customer insights to strengthen our positioning. What would you do? Product Positioning & Messaging
* Develop and continuously refine product positioning, value propositions, and messaging across our portfolio.
* Translate complex technical capabilities into clear, differentiated business benefits for enterprise retail decision-makers.
* Build messaging frameworks tailored to different buyer personas, markets, and industries.
* Monitor competitors, market trends, and customer insights to strengthen our positioning. Go-to-Market & Product Launches
* Own the marketing workstream for new product launches, features, and product updates.
* Collaborate with Product and Marketing teams to define launch strategies, audiences, messaging, assets, and communication plans.
* Develop product communication campaigns that increase awareness, understanding, and adoption.
* Ensure consistent product messaging across all marketing channels and customer touchpoints. Customer Marketing & Product Adoption
* Partner closely with Customer Success to develop quarterly customer communication roadmaps, aligned with product releases, business priorities, and customer needs.
* Plan and execute communications that keep existing customers informed about new features, product updates, and innovations.
* Develop customer-facing assets, including product newsletters, release announcements, webinars, feature guides, and educational materials.
* Create targeted campaigns to drive awareness, engagement, and adoption of existing and newly launched products.
* Collaborate with Customer Success to identify opportunities for cross-sell, upsell, and deeper product engagement.
* Monitor communication performance and product adoption indicators to continuously improve customer marketing initiatives. Product Content & Communication
* Develop product-focused content for websites, campaigns, webinars, events, product announcements, and other marketing initiatives.
* Work alongside Content, Design, Growth Marketing, and regional teams to turn product knowledge into effective marketing assets.
* Maintain consistent messaging and product information across internal and external materials.
* Collaborate with customers and internal stakeholders to develop compelling use cases and success stories. Your experience has been shaped by
* 2+ years of hands‑on Product Marketing experience within a fast‑paced B2B SaaS environment.
* Leading end‑to‑end go‑to‑market (GTM) motions, feature rollouts, and multi‑channel product communication campaigns.
* Building messaging architectures, buyer personas, and value propositions for enterprise buyers and technical decision‑makers.
* Close cross‑functional collaboration with Product, Customer Success, and regional Sales/Marketing teams across international markets.
* Direct involvement in lifecycle marketing, customer adoption, release communications, or customer education programs.
* Working within (or exposure to) eCommerce, logistics, last‑mile delivery, marketplace ecosystems, or enterprise retail tech. Your SuperPowers
* Technical Translation: The knack for taking deeply complex engineering and operational features and distilling them into crystal‑clear, high‑impact business value.
* Narrative Crafting & Storytelling: Exceptional native or bilingual English writing and presentation skills that captivate enterprise stakeholders and make products memorable.
* Strategic Execution: A builder mindset that transitions effortlessly from high‑level GTM frameworks down to hands‑on asset creation and campaign execution.
* Cross‑Functional Bridge Building: High emotional intelligence and alignment skills to rally Product, CS, and Marketing around a single product narrative.
* Data‑Informed Prioritization: Sharp business acumen to monitor adoption indicators, measure engagement, and steer product marketing roadmaps based on customer impact.
* Agility & Autonomous Ownership: High comfort level navigating ambiguity, driving multiple initiatives forward, and thriving in a rapidly scaling global organization. What we bring to the table
* Hybrid Work: Work together as a team.
* Flexible hours: We trust your work and skills.
* Additional days off to vacations.
* Half day off on your birthday.
* Access to Educational Budget.
* Health insurance: Get the attention and care that you deserve. Available in some countries. #J-18808-Ljbffr