Técnico o técnica de marketing.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Please note that this role is available across multiple countries and may be posted under different requisition numbers to comply with local requirements. Marketing Role purpose The EMEA ICE Marketing Manager translates the regional ICE strategy into coordinated, measurable campaigns and market activation across EMEA. The role manages the digital ecosystem, paid and owned campaigns, country alignment, campaign budget allocation and event oversight, while ensuring that local teams have the tools, content and direction needed to accelerate ICE adoption. Manage ICE website content and landing pages, coordinating updates, user journeys, analytics, optimisation and required review processes. Plan and execute integrated advertising, email, search advertising and digital campaigns, including audience strategy, media plans, creative development, deployment and performance optimisation. Partner with country marketing and commercial teams to define campaign priorities, activation plans, local requirements and measures of success. Recommend and manage the allocation of campaign budgets by market, channel and activity; Lead agency and vendor management for creative, media, digital, content and production activities within approved governance processes. Provide marketing oversight for priority events and congresses, including objectives, presence, messaging, digital amplification, lead capture, follow-up and performance reporting. Develop sales-facing campaign toolkits, content and activation guides in partnership with the Sales Enablement Specialist. Monitor campaign and channel KPIs, identify performance gaps and present actionable recommendations to the EMEA ICE Marketing Lead and country stakeholders. Maintain alignment with Global and regional partners on brand, portfolio, launch, claims, data privacy and content approval requirements. Masters's degree in marketing, business, communications, life sciences or a related discipline. Approximately 5 or more years of progressive marketing experience, including digital campaign execution and cross-country stakeholder management. Demonstrated experience managing websites, email campaigns, paid media and search advertising. Experience managing campaign budgets, agencies, timelines, performance dashboards and multiple market inputs. Strong analytical skills and the ability to turn campaign data into clear optimisation decisions. Fluent English and the ability to operate effectively in a matrixed, multicultural EMEA environment. MedTech, cardiovascular, electrophysiology, ultrasound or broader healthcare marketing experience. Experience with account-based marketing, marketing automation, CRM integration, SEO and web analytics. Integrated campaigns are delivered on time, on budget and with clear country adoption. Website, email, search and advertising activity generate measurable engagement and qualified commercial action. Brand Marketing Brand Positioning Strategy Data Analysis Data-Driven Decision Making Financial Analysis An annual bonus with set target (% of pay) depending on pay grade / location, where the actual amount is based on the employees' and companies' performance of the previous calendar year, or sales commissions. Throughout the recruitment process
- from application through hiring
- we are committed to providing reasonable accommodations/adjustments for qualified candidates with disabilities. If you need support at any stage of the recruitment process, please complete our candidate accommodation request form so we can assist you. #