Junior Brand Manager
Hace 3 días
Cataluña, España
Lindt & Sprüngli USA
Jornada completa
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Lindt & Sprüngli Portrait At Lindt Iberia, we are looking for a Junior Brand Manager. This role supports the development and delivery of the Tablets & Snacks brand strategy, combining business analysis, brand planning, innovation, and high-quality execution to drive sustainable category and brand growth. As a part of your main accountabilities will be Business & performance management
* Analyse and report key internal (sell in), and market performance indicators (sell out), translating data into clear business insights.
* Monitor competitors results and marketing activities. Brand strategy & planning
* Support the development of annual brand and category plans, ensuring alignment with business priorities and international brand guidelines.
* Contribute to portfolio, pricing, promotion and activation recommendations in collaboration with cross-functional teams. Marketing plan execution
* Lead the execution of marketing campaigns and consumer activation plans.
* Develop key brand and point-of-sale materials, coordinating agencies and internal stakeholders from briefing to final delivery.
* Ensure consistent and premium brand execution across touchpoints.
* Track marketing expenditure and support effective budget allocation. Innovation & new product development
* Coordinate innovation and renovation projects with international marketing, factories, supply chain, and co-packing partners.
* Support business cases, costs and P&L analysis, artwork development, product texts, mock-ups, customer sell-in materials, codes and launch information.
* Track launch readiness, key milestones and post-launch performance. Experience & tools
* Completed relevant Bachelor’s degree; a Master’s degree in Marketing or Business is valued.
* Minimum of 1 year of relevant experience in FMCG, ideally with exposure to business and market analysis, brand planning and marketing execution.
* Strong proficiency in Microsoft Office, particularly Excel and PowerPoint; knowledge of market and consumer data tools is valued. Skills
* Analytical and strategic thinking, with the ability to translate data into recommendations.
* Proactive, committed and entrepreneurial mindset, with strong ownership and attention to detail.
* Strong communication, presentation and relationship-building skills.
* Collaborative team spirit and ability to work effectively across functions.
* Strong planning, prioritisation and project management skills.
* Fluent English and Spanish, both written and spoken. Other details Experience with premium FMCG brands and/or chocolate categories is valued. #J-18808-Ljbffr
* Analyse and report key internal (sell in), and market performance indicators (sell out), translating data into clear business insights.
* Monitor competitors results and marketing activities. Brand strategy & planning
* Support the development of annual brand and category plans, ensuring alignment with business priorities and international brand guidelines.
* Contribute to portfolio, pricing, promotion and activation recommendations in collaboration with cross-functional teams. Marketing plan execution
* Lead the execution of marketing campaigns and consumer activation plans.
* Develop key brand and point-of-sale materials, coordinating agencies and internal stakeholders from briefing to final delivery.
* Ensure consistent and premium brand execution across touchpoints.
* Track marketing expenditure and support effective budget allocation. Innovation & new product development
* Coordinate innovation and renovation projects with international marketing, factories, supply chain, and co-packing partners.
* Support business cases, costs and P&L analysis, artwork development, product texts, mock-ups, customer sell-in materials, codes and launch information.
* Track launch readiness, key milestones and post-launch performance. Experience & tools
* Completed relevant Bachelor’s degree; a Master’s degree in Marketing or Business is valued.
* Minimum of 1 year of relevant experience in FMCG, ideally with exposure to business and market analysis, brand planning and marketing execution.
* Strong proficiency in Microsoft Office, particularly Excel and PowerPoint; knowledge of market and consumer data tools is valued. Skills
* Analytical and strategic thinking, with the ability to translate data into recommendations.
* Proactive, committed and entrepreneurial mindset, with strong ownership and attention to detail.
* Strong communication, presentation and relationship-building skills.
* Collaborative team spirit and ability to work effectively across functions.
* Strong planning, prioritisation and project management skills.
* Fluent English and Spanish, both written and spoken. Other details Experience with premium FMCG brands and/or chocolate categories is valued. #J-18808-Ljbffr